IMPACT OF PACKAGING ON CONSUMER BUYING INTENTION: A CASE ON PAPER BOAT

JOURNAL ARTICLE published 30 June 2021 in International Journal of Advanced Research

Authors: Ashamayee Mishra | Assistant Professor, Amity Global Business School Bhubaneswar. | Sujata Rath | Sibasis Jena | Assistant Professor, Amity Global Business School Bhubaneswar. | Student, Amity Global Business School Bhubaneswar.