BRAND AND REPUTATION CONCEPTS IN HOTEL COMPANIES: A RISK - BASED APPROACH LITERATURE REVIEW

JOURNAL ARTICLE published 30 November 2019 in International Journal of Advanced Research

Authors: Allal Achaba | Enseignant chercheur, Ecole Nationale de Commerce et de Gestion (ENCG) - Agadir, Universite Ibn zohr | Safae Alami | Doctorante au Laboratoire de Recherche et d Etudes en tourisme (LARET), Ecole Nationale de Commerce et de Gestion (ENCG) - Agadir, Universite Ibn zohr