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Doug the Pug, Eggnog, and Boo

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Michel M Haigh | Shelley Wigley

Systematic Literature Review

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Albérico Travassos Rosário | Anna Carolina Boechat

The Ethics of Collaborating With Social Media Influencers

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Ranjit Singha | Surjit Singha | V. Muthu Ruben | Melita Stephen Natal | Amenla Longkumer | Alphonsa Diana Haokip

Beyond the Borders

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Poornima Nair | Sunita Kumar

The Role of Influencer Trust, Gender Congruency, and Expertise Congruency

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Yang Yang

Exploring Communication Practices of Influencers on Commerce-Focused Social Media

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Victoria McDermott | Amy May | Olivia Truban

Skin Deep

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: David Lynn Painter | Tanja Vierrether | Camilla L. Guimaraes

Exploring Motivations of Social Media Influencers in Content Production

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Surjit Singha

Influencers' Perception of Personal Branding on Social Media in Vietnam

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Tuong-Minh Ly-Le | Truc Ngoc Hoang

Shaping Style

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Faren Karimkhan

Revolutionizing Edu-Influencers as Minorities Nudging Sustainable Fashion Consumption on Instagram

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Lujain Nabeel Hassoubah | Daniella Ryding | Gianpaolo Vignali

Influencers Using Instagram to Promote Change in the Knitting Community

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Tricia M. Farwell

Investigating the Impact of Influencer Wishful Identification and Parasocial Relationships on Purchasing Behavior

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Trinidee Mercado | Ruonan Zhang

Leveraging Artificial Intelligence for Ethical Social Media Influencer Communication

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Isuru Udayangani Hewapathirana

Food-Related YouTube Influencer Marketing

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Linda Dam

Navigating Consumer Engagement

BOOK CHAPTER published 28 June 2024 in Global Perspectives on Social Media Influencers and Strategic Business Communication

Authors: Rajni Bala | Vinod Kumar | Ritu Sharma

Vehicle light communication design using an efficient learning model

JOURNAL ARTICLE published June 2024 in Physical Communication

Authors: C. Sathish kumar | R.K. Jeyachitra

Risk identification of aerobic exercise and health data monitoring based on ACGAN image recognition algorithm

JOURNAL ARTICLE published June 2024 in Physical Communication

Authors: Xu Zuo | Yinhao Shen

Emergency logistics resource scheduling algorithm in cloud computing environment

JOURNAL ARTICLE published June 2024 in Physical Communication

Authors: Ting Li

Contactless human activity and sport action identification based on UHF RFID tag wall and AI

JOURNAL ARTICLE published June 2024 in Physical Communication

Authors: Yanshou Wang