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Female consumers' fanning of companies on Facebook: the influence of generational cohort JOURNAL ARTICLE published 2013 in International Journal of Electronic Marketing and Retailing |
Role of internal brand equity and brand citizenship behaviour on customers satisfaction JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Affective adoption of new grocery shopping modes through cultural change acceptance, consumer learning, and other means of persuasion JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Online purchasing: the role of web experience factors JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Efficient modelling of individual consumer preferences: facilitating agent-based online markets JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing |
Message strategy of promotional e-mails in India: a content analysis JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Message strategy of promotional e-mails in India: a content analysis JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Social media and the decision-making process: empirical evidence from Yemen JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Antecedents of m-commerce satisfaction and purchase behaviour in the footwear industry JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Examining the risk factors affecting the image of online stores in Malaysia JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
The impact of advertising fresh milk has on consumers' behaviour of the Thessaloniki City population JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing |
Conditional efficiency, operational risk and electronic ticket pricing strategies for the airline industry JOURNAL ARTICLE published 2009 in International Journal of Electronic Marketing and Retailing |
How the technology shock of the internet is radically changing the competitive dynamics of the online music market JOURNAL ARTICLE published 2007 in International Journal of Electronic Marketing and Retailing |
Cause-related marketing online trust and purchase intention: investigating the role of CSR, cause involvement, perceived value and the moderating role of donation magnitude JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
The impact of social media marketing activities constructs on brand equity constructs in a developing economy market JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing |
Differences in attitude and purchase intention for multisensory stimuli in online stores with decreasing product congruence in terms of superadditivity and cross-modal correspondence JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Online Community Experience (OCE) and its impact on customer attitudes: an exploratory study JOURNAL ARTICLE published 2008 in International Journal of Electronic Marketing and Retailing |
Website satisfaction: role of user and website characteristics JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing |
Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Exploring web user styles in B2C e-commerce JOURNAL ARTICLE published 2006 in International Journal of Electronic Marketing and Retailing |