Chronicles of Consumer-Brand Experience: A Systematic Review and Research Agenda

JOURNAL ARTICLE published 25 February 2019 in International Journal of Marketing Studies

Authors: Sara Amoroso

Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 3

JOURNAL ARTICLE published 31 August 2018 in International Journal of Marketing Studies

Authors: Alyssa Sun

Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns

JOURNAL ARTICLE published 23 May 2019 in International Journal of Marketing Studies

Authors: Farzana Riva | Mohammad Rajib Uddin | Mohammad Rabiul Basher Rubel

Comparative Study on Chinese and Foreign Natural Gas Consumption

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Wei Lv

The Relationship between Private Domain and Commercial Domain of Hospitality in Airlines: Employing Partial Least Square Technique

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Ehsaneh Nameghi

Supply Chain Integration in Organizations: An Empirical Investigation of the Nigeria Oil and Gas Industry

JOURNAL ARTICLE published 24 November 2014 in International Journal of Marketing Studies

Authors: Gonewa J. Amu | Henry Ozuru

Threats to New Product Innovativeness and the Effects of Supplier Influence Processes

JOURNAL ARTICLE published 29 January 2016 in International Journal of Marketing Studies

Authors: Kuok Wei Chong | Nik Mohd Hazrul Nik Hashim

The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia

JOURNAL ARTICLE published 13 May 2021 in International Journal of Marketing Studies

Authors: Getie Andualem Imiru

Challenges and Opportunities of Indian Rural Market

JOURNAL ARTICLE published 22 April 2013 in International Journal of Marketing Studies

Authors: Pardeep Kumar

Applying Reporting of Comprehensive Income in China

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Xiaoyan Liu | Yunan Liu

An AHP Approach for Ranking Critical Success Factors of Customers Experience in Iranian Banks from Managers’ Viewpoint

JOURNAL ARTICLE published 22 January 2014 in International Journal of Marketing Studies

Authors: Fariddedin Allameh Haery | Hasan Ghorbani | Ali Asghar Farahmand

Cultural Omnivores’ Consumption: Strategic and Inclusively Exclusive

JOURNAL ARTICLE published 17 January 2013 in International Journal of Marketing Studies

Authors: Yoo Jin Kwon | Kyoung-Nan Kwon

More Promoters and Less Detractors: Using Generalized Ordinal Logistic Regression to Identify Drivers of Customer Loyalty

JOURNAL ARTICLE published 6 August 2013 in International Journal of Marketing Studies

Authors: En-Chung Chang | Xiaomeng Fan

The Effects of Country of Origin on Consumer Willingness to Purchase General Motor Automobiles in the United States

JOURNAL ARTICLE published 24 November 2014 in International Journal of Marketing Studies

Authors: Kenichiro Chinen | Yang Sun | Yuri Ito

Cultural Influence on Perceptions of Advertising Creativity: A Cross-Cultural Comparison of U.S. and Korean Advertising Students

JOURNAL ARTICLE published 16 September 2013 in International Journal of Marketing Studies

Authors: Daechun An

Study on the Construction of Tourism Marketing System of Hani Terrace in Yuanyang

JOURNAL ARTICLE published 28 March 2015 in International Journal of Marketing Studies

Authors: Mingqiang Lu

All Consumers Are Same for the Effect of Brand Citizenship Behaviors?: The Role of Nationality

JOURNAL ARTICLE published 21 May 2014 in International Journal of Marketing Studies

Authors: Ezgi Erkmen

Planning the Impossible with Lighting Solutions: A Strategy to Enter Brazil

JOURNAL ARTICLE published 10 September 2012 in International Journal of Marketing Studies

Authors: Sylvain Charlebois | Meera Haque | Caleigh Nevin | Alicia Savile | Dana Husain | Maggie Chen | Benjamin Bickers | Dave Howard

Exploring the Consumer Impulse Buying Behaviour from a Range of Consumer and Product Related Factors

JOURNAL ARTICLE published 10 March 2017 in International Journal of Marketing Studies

Authors: Abraham Yeboah | Vida Owusu-Prempeh

Customer Satisfaction Modeling in Hotel Industry: A Case Study of Kish Island in Iran

JOURNAL ARTICLE published 30 May 2012 in International Journal of Marketing Studies

Authors: Pardis Mohajerani | Alireza Miremadi