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Editorial Board

JOURNAL ARTICLE published February 2015 in Journal of Interactive Marketing

Windows into the future: How lessons from Hollywood will shape the music industry

JOURNAL ARTICLE published May 2003 in Journal of Interactive Marketing

Authors: G. Krishan Bhatia | Richard C. Gay | W. Ross Honey

Convergence marketing

JOURNAL ARTICLE published May 2002 in Journal of Interactive Marketing

Authors: Yoram Wind | Vijay Mahajan

RETRACTED: The Role of Gamification in Enhancing Intrinsic Motivation to Use a Loyalty Program

JOURNAL ARTICLE published November 2017 in Journal of Interactive Marketing

Authors: Kyongseok Kim | Sun Joo (Grace) Ahn

Looking Back and Looking Forward with Interactive Marketing

JOURNAL ARTICLE published August 2010 in Journal of Interactive Marketing

Authors: Edward Malthouse | Charles Hofacker

Will Social Distancing in Service Encounters Affect Consumers’ Value Perception During the COVID-19 Pandemic? The Role of Servicescape, Self-Efficacy, and Technological Intervention

JOURNAL ARTICLE published May 2023 in Journal of Interactive Marketing

Authors: Ying Feng | Jie Meng

Editorial Review Board

JOURNAL ARTICLE published November 2021 in Journal of Interactive Marketing

Inside Front Cover: TOC

JOURNAL ARTICLE published November 2021 in Journal of Interactive Marketing

Special thanks

JOURNAL ARTICLE published May 2007 in Journal of Interactive Marketing

Asking for less to obtain more

JOURNAL ARTICLE published 1999 in Journal of Interactive Marketing

Authors: Pierre Desmet

Relationship marketing in three dimensions

JOURNAL ARTICLE published 1998 in Journal of Interactive Marketing

Authors: M. J. Baker | E. A. Buttery | E. M. Richter‐Buttery

Article not available electronically

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing

Authors: John S. Wagle | Debra L. Zahay

DLJdirect: “Putting our reputation online”

JOURNAL ARTICLE published 2000 in Journal of Interactive Marketing

Authors: Thomas Eisenmann | Gillian Morris

Xerox: Book-in-time: The new way to market, order, print, and fulfill books one at a time, just in time, worldwide

JOURNAL ARTICLE published 2000 in Journal of Interactive Marketing

Authors: V. Kasturi Rangan | Jay Sinha

Special thanks

JOURNAL ARTICLE published May 2005 in Journal of Interactive Marketing

The usefulness of bidders’ reputation ratings to sellers in online auctions

JOURNAL ARTICLE published February 2005 in Journal of Interactive Marketing

Authors: Utpal M. Dholakia

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing

On using the beta-logistic model to update response probabilities given nonresponse

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing

Authors: Phillip E. Pfeifer

Article not available electronically

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing