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Article not available electronically

JOURNAL ARTICLE published January 1999 in Journal of Interactive Marketing

Authors: Donald W. Eckrich | James A. Karrh | Deborah Snyder

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing

On using the beta-logistic model to update response probabilities given nonresponse

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing

Authors: Phillip E. Pfeifer

Article not available electronically

JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing

Editorial Review Board

JOURNAL ARTICLE published February 2016 in Journal of Interactive Marketing

Editorial Board

JOURNAL ARTICLE published February 2015 in Journal of Interactive Marketing

Editorial Review Board

JOURNAL ARTICLE published November 2021 in Journal of Interactive Marketing

Inside Front Cover: TOC

JOURNAL ARTICLE published November 2021 in Journal of Interactive Marketing

I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors

JOURNAL ARTICLE published November 2012 in Journal of Interactive Marketing

Authors: Hyejeung Cho | Norbert Schwarz

Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires

JOURNAL ARTICLE published February 2022 in Journal of Interactive Marketing

Authors: Bianca Harms | Janny C. Hoekstra | Tammo H. A. Bijmolt

Windows into the future: How lessons from Hollywood will shape the music industry

JOURNAL ARTICLE published May 2003 in Journal of Interactive Marketing

Authors: G. Krishan Bhatia | Richard C. Gay | W. Ross Honey

Bundling, unbundling, and pricing of multiform products: The case of magazine content

JOURNAL ARTICLE published May 2006 in Journal of Interactive Marketing

Authors: R. Venkatesh | Rabikar Chatterjee

Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors

JOURNAL ARTICLE published November 2019 in Journal of Interactive Marketing

Authors: Vartika Srivastava | Arti D. Kalro

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

JOURNAL ARTICLE published November 2015 in Journal of Interactive Marketing

Research funded by Werner-Jackstaedt-Foundation (010103/56300720)

Authors: Oliver Francis Koch | Alexander Benlian

Editorial Review Board

JOURNAL ARTICLE published November 2018 in Journal of Interactive Marketing

Editorial Review Board

JOURNAL ARTICLE published August 2017 in Journal of Interactive Marketing

In this Edition

JOURNAL ARTICLE published May 2018 in Journal of Interactive Marketing

Editorial Review Board

JOURNAL ARTICLE published February 2021 in Journal of Interactive Marketing

Editorial Board

JOURNAL ARTICLE published May 2019 in Journal of Interactive Marketing