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Article not available electronically JOURNAL ARTICLE published January 1999 in Journal of Interactive Marketing |
JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing |
JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing |
On using the beta-logistic model to update response probabilities given nonresponse JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing |
Article not available electronically JOURNAL ARTICLE published January 1998 in Journal of Interactive Marketing |
Editorial Review Board JOURNAL ARTICLE published February 2016 in Journal of Interactive Marketing |
Editorial Board JOURNAL ARTICLE published February 2015 in Journal of Interactive Marketing |
Editorial Review Board JOURNAL ARTICLE published November 2021 in Journal of Interactive Marketing |
Inside Front Cover: TOC JOURNAL ARTICLE published November 2021 in Journal of Interactive Marketing |
I Like Your Product When I Like My Photo: Misattribution Using Interactive Virtual Mirrors JOURNAL ARTICLE published November 2012 in Journal of Interactive Marketing |
Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires JOURNAL ARTICLE published February 2022 in Journal of Interactive Marketing |
Windows into the future: How lessons from Hollywood will shape the music industry JOURNAL ARTICLE published May 2003 in Journal of Interactive Marketing |
Bundling, unbundling, and pricing of multiform products: The case of magazine content JOURNAL ARTICLE published May 2006 in Journal of Interactive Marketing |
Enhancing the Helpfulness of Online Consumer Reviews: The Role of Latent (Content) Factors JOURNAL ARTICLE published November 2019 in Journal of Interactive Marketing |
Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals JOURNAL ARTICLE published November 2015 in Journal of Interactive Marketing Research funded by Werner-Jackstaedt-Foundation (010103/56300720) |
Editorial Review Board JOURNAL ARTICLE published November 2018 in Journal of Interactive Marketing |
Editorial Review Board JOURNAL ARTICLE published August 2017 in Journal of Interactive Marketing |
In this Edition JOURNAL ARTICLE published May 2018 in Journal of Interactive Marketing |
Editorial Review Board JOURNAL ARTICLE published February 2021 in Journal of Interactive Marketing |
Editorial Board JOURNAL ARTICLE published May 2019 in Journal of Interactive Marketing |