Brand extensions in the platform countries of Asia – Effects of fit, order of market entry and involvement

JOURNAL ARTICLE published April 2013 in Journal of Brand Management

Authors: Frank Huber | Michael Lenzen | Frederik Meyer | Andrea Weihrauch

Brand alignment across organisational boundaries

JOURNAL ARTICLE published November 2005 in Journal of Brand Management

Authors: Peter H Farquhar

Brands and product liability

JOURNAL ARTICLE published June 1994 in Journal of Brand Management

Authors: Mark Tyler

‘The mental world of brands -; Mind, memory and brand success’

JOURNAL ARTICLE published July 2002 in Journal of Brand Management

Authors: Matt Kingdon

The essential brand book: Over 100 techniques to increase brand value

JOURNAL ARTICLE published February 2001 in Journal of Brand Management

Authors: Leslie de Chernatony

Legal update

JOURNAL ARTICLE published July 1999 in Journal of Brand Management

Authors: Isabel Davies

McDonald's makes its mark in South Africa

JOURNAL ARTICLE published December 1996 in Journal of Brand Management

Authors: Russell J. Norton

Category management: A new era in FMCG buyer-supplier relationships

JOURNAL ARTICLE published April 1995 in Journal of Brand Management

Authors: Philip Harlow

The new corporate cultures: Revitalising the workplace after downsizing, mergers and engineering

JOURNAL ARTICLE published July 2001 in Journal of Brand Management

Authors: Brian Smith

Brands in a digital world

JOURNAL ARTICLE published February 1997 in Journal of Brand Management

Authors: Patrick Barwise

Breaking compromises

JOURNAL ARTICLE published May 2001 in Journal of Brand Management

Authors: Grahame R Dowling

Legal update

JOURNAL ARTICLE published June 1994 in Journal of Brand Management

Authors: Isabel Davies

Children in a Kirana store: Building a case for retail communication

JOURNAL ARTICLE published February 2003 in Journal of Brand Management

Authors: A M Kumar | P K Sinha | R Krishna

Nonlinear relationship between brand experience and customer satisfaction in the hospitality sector: an exploratory study

JOURNAL ARTICLE published November 2021 in Journal of Brand Management

Authors: Ridhwan O. Olaoke | Steven W. Bayighomog | Mustafa Tümer

From endorsement to celebrity co-branding: Personality transfer

JOURNAL ARTICLE published May 2014 in Journal of Brand Management

Authors: Laure Ambroise | Gaëlle Pantin-Sohier | Pierre Valette-Florence | Noel Albert

Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: 同仁堂

JOURNAL ARTICLE published April 2015 in Journal of Brand Management

Authors: John M T Balmer | Weifeng Chen

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

JOURNAL ARTICLE published August 2014 in Journal of Brand Management

Authors: Natalie Jane De Vries | Jamie Carlson

Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

JOURNAL ARTICLE published April 2013 in Journal of Brand Management

Authors: Herbjørn Nysveen | Per E Pedersen | Siv Skard

Virtual world brand experience and its impact on real world purchasing behavior

JOURNAL ARTICLE published September 2011 in Journal of Brand Management

Authors: Jason A Gabisch

Valuing a brand

JOURNAL ARTICLE published April 1995 in Journal of Brand Management

Authors: Kenneth A Longman