Online sales promotion in hedonic versus utilitarian product categories

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Richard A. Heiens | Ravi Narayanaswamy

Removing RFID adoption obstacles: a socio-technical perspective

JOURNAL ARTICLE published 2008 in International Journal of Electronic Marketing and Retailing

Authors: Charlie C. Chen | Richard E. Crandall

An application of importance-performance analysis to university marketing

JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing

Authors: Dennis A. Rauch | Robert D. Nale | Samuel A. Wathen | Peter B. Barr

The influence of online recommendation mechanisms in the Smartphone market in the context of electronic word-of-mouth

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Luis Hernan Contreras Pinochet | Evandro Luiz Lopes | Priscila Graziele Araujo | Ricardo Luiz Pereira Bueno

The state of flow in social commerce: the importance of flow consciousness

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Carolina Herrando | Julio Jiménez Martínez | María José Martín De Hoyos

Do health-brand fan pages satisfy their consumers' desires

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Gricel Castillo | Lorena Carrete | Pilar Arroyo

Who influences the influencer - a network analytical study of an influencer's peer-based importance

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Jens K. Perret

Success of retail in India: the customer experience management scenario

JOURNAL ARTICLE published 2011 in International Journal of Electronic Marketing and Retailing

Authors: Kamaladevi Baskaran

A comparative assessment of resources of e-business-spawned and e-business-adopting export management companies

JOURNAL ARTICLE published 2010 in International Journal of Electronic Marketing and Retailing

Authors: Varinder M. Sharma | Vincent P. Taiani | Devraj V. Sharma

Impact of internet and social media on organisational change of OTC medicines marketing management

JOURNAL ARTICLE published 2015 in International Journal of Electronic Marketing and Retailing

Authors: Vasja Roblek

Apparel shopping: a focus on the attitudes of women towards online shopping

JOURNAL ARTICLE published 2006 in International Journal of Electronic Marketing and Retailing

Authors: Ogenyi Ejye Omar | Alan Hirst

Customer satisfaction, loyalty and switching intent in retail service settings

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Aakash Kamble | Shubhangi Walvekar

Determinants of customer relationship building on digital healthcare networks: an extension of social media engagement theory from emerging market context

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Sujo Thomas | Bharati Pathak | Susmita Suggala

Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Sheena Lovia Boateng

Intention-to-participate in online group buying and consumer decision-making styles

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Varinder M. Sharma | Andreas Klein

Digital marketing: a quantitative approach on the scientific production

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Danilo Magno Marchiori | Arminda Maria Finisterra Do Paço | Helena Maria Batista Alves | Paulo Alexandre De Oliveira Duarte | Ricardo José De Ascens�ã | o Gouveia Rodrigues

Interpersonal versus institutional trust: consumers' trust to sharing services and its impact on continuance intention

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Nezahat Ekici | Tuğba Özbölük

How trust and perceived risk create consumer purchase intention in the context of e-commerce: moderation role of eWOM

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Dudi Amarullah

Factors influencing consumer intention to use social commerce

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Zaki Shoheib | Emad A. Abu Shanab

Electronic service recovery strategies and satisfaction with electronic service recovery: moderating role of value co-creation

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Farzaneh Ghorbani Moghadam | Amir Mohammad Fakoor Saghih