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JOURNAL ARTICLE published February 2007 in Industrial Marketing Management |
Research Practice in Business Marketing JOURNAL ARTICLE published May 1999 in Industrial Marketing Management |
Editorial Board JOURNAL ARTICLE published July 2023 in Industrial Marketing Management |
The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force JOURNAL ARTICLE published May 2005 in Industrial Marketing Management |
From catalog to Web: B2B multi-channel marketing strategy JOURNAL ARTICLE published January 2007 in Industrial Marketing Management |
The conduct of marketing audits: A critical review and commentary JOURNAL ARTICLE published January 1996 in Industrial Marketing Management |
Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances JOURNAL ARTICLE published August 2017 in Industrial Marketing Management |
Constructing and contesting markets through the market object JOURNAL ARTICLE published August 2011 in Industrial Marketing Management |
Understanding and managing customer value propositions: Introduction to the special issue JOURNAL ARTICLE published May 2020 in Industrial Marketing Management |
Forming cognitions by investing in a form: Frequent Flyer Programs in US air travel post-deregulation (1981–1991) JOURNAL ARTICLE published July 2015 in Industrial Marketing Management |
Book Review JOURNAL ARTICLE published February 2023 in Industrial Marketing Management |
A tale of two paradigms. A comment on Möller and Halinen (2022) JOURNAL ARTICLE published February 2023 in Industrial Marketing Management |
Industrial product diffusion by market segment JOURNAL ARTICLE published February 1982 in Industrial Marketing Management |
Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals JOURNAL ARTICLE published November 2005 in Industrial Marketing Management |
Positioning strategies in industrial and B2B markets JOURNAL ARTICLE published August 2019 in Industrial Marketing Management |
Building and Assessing Cultural Diversity Skills: JOURNAL ARTICLE published January 2001 in Industrial Marketing Management |
Editorial: Best business-to-business marketing management Ph.D. thesis 2023 JOURNAL ARTICLE published August 2023 in Industrial Marketing Management |
Editorial Board Continued JOURNAL ARTICLE published August 2023 in Industrial Marketing Management |
Risk coordinative maneuvers during buyer-seller negotiations JOURNAL ARTICLE published July 1996 in Industrial Marketing Management |
Strategically releasing control: Navigating the complexities of enabling category captains JOURNAL ARTICLE published October 2020 in Industrial Marketing Management |