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JOURNAL ARTICLE published February 2007 in Industrial Marketing Management

Research Practice in Business Marketing

JOURNAL ARTICLE published May 1999 in Industrial Marketing Management

Authors: Elizabeth J Wilson

Editorial Board

JOURNAL ARTICLE published July 2023 in Industrial Marketing Management

The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force

JOURNAL ARTICLE published May 2005 in Industrial Marketing Management

Authors: Irvine Clarke | Theresa B. Flaherty | Michael T. Zugelder

From catalog to Web: B2B multi-channel marketing strategy

JOURNAL ARTICLE published January 2007 in Industrial Marketing Management

Authors: Bill Merrilees | Tino Fenech

The conduct of marketing audits: A critical review and commentary

JOURNAL ARTICLE published January 1996 in Industrial Marketing Management

Authors: Douglas Brownlie

Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances

JOURNAL ARTICLE published August 2017 in Industrial Marketing Management

Authors: Gábor Nagy | Carol M. Megehee | Arch G. Woodside | Tommi Laukkanen | Saku Hirvonen | Helen Reijonen

Constructing and contesting markets through the market object

JOURNAL ARTICLE published August 2011 in Industrial Marketing Management

Authors: John Finch | Susi Geiger

Understanding and managing customer value propositions: Introduction to the special issue

JOURNAL ARTICLE published May 2020 in Industrial Marketing Management

Authors: Andreas Eggert | Pennie Frow | Adrian Payne | Lena Steinhoff

Forming cognitions by investing in a form: Frequent Flyer Programs in US air travel post-deregulation (1981–1991)

JOURNAL ARTICLE published July 2015 in Industrial Marketing Management

Authors: Luis Araujo | Hans Kjellberg

Book Review

JOURNAL ARTICLE published February 2023 in Industrial Marketing Management

Authors: Luis Araujo

A tale of two paradigms. A comment on Möller and Halinen (2022)

JOURNAL ARTICLE published February 2023 in Industrial Marketing Management

Authors: Luis Araujo

Industrial product diffusion by market segment

JOURNAL ARTICLE published February 1982 in Industrial Marketing Management

Authors: Yoram Wind | Thomas S. Robertson | Cynthia Fraser

Success is not enough: The spectacular rise and fall of a strategic alliance between two multinationals

JOURNAL ARTICLE published November 2005 in Industrial Marketing Management

Authors: Akmal S. Hyder | Lars Torsten Eriksson

Positioning strategies in industrial and B2B markets

JOURNAL ARTICLE published August 2019 in Industrial Marketing Management

Authors: Charles Blankson | Stavros P. Kalafatis

Building and Assessing Cultural Diversity Skills:

JOURNAL ARTICLE published January 2001 in Industrial Marketing Management

Authors: Victoria D Bush | Thomas N Ingram

Editorial: Best business-to-business marketing management Ph.D. thesis 2023

JOURNAL ARTICLE published August 2023 in Industrial Marketing Management

Authors: Adam Lindgreen | C. Anthony Di Benedetto

Editorial Board Continued

JOURNAL ARTICLE published August 2023 in Industrial Marketing Management

Risk coordinative maneuvers during buyer-seller negotiations

JOURNAL ARTICLE published July 1996 in Industrial Marketing Management

Authors: Kevin W. Westbrook

Strategically releasing control: Navigating the complexities of enabling category captains

JOURNAL ARTICLE published October 2020 in Industrial Marketing Management

Authors: Sean Sands | Michael Beverland | Colin Campbell | Leyland Pitt