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Editorial JOURNAL ARTICLE published 15 February 2013 in International Marketing Review |
Special issue on Internationalization of service firms JOURNAL ARTICLE published 24 May 2013 in International Marketing Review |
Contemporary thinking, topics and trends in international branding - Part 1 JOURNAL ARTICLE published 5 June 2007 in International Marketing Review |
Special issue on cross-cultural and cross-national consumer research: psychology, behavior, and beyond JOURNAL ARTICLE published 19 April 2013 in International Marketing Review |
Globalizing internationals: product strategies of ICT manufacturers JOURNAL ARTICLE published 1 November 2006 in International Marketing Review |
The PD scale: a measure of psychic distance and its impact on international marketing strategy JOURNAL ARTICLE published 26 April 2011 in International Marketing Review |
An institution-based view of firms’ early internationalization JOURNAL ARTICLE published 11 November 2019 in International Marketing Review |
Cross-cultural application of a practice-oriented acquiescence measure JOURNAL ARTICLE published 13 May 2019 in International Marketing Review |
In search of the good life JOURNAL ARTICLE published 13 April 2015 in International Marketing Review |
UNDERSTANDING CUSTOMER SERVICE FOR INCREASED COMPETITIVENESS JOURNAL ARTICLE published 1 March 1987 in International Marketing Review |
Drawing negative inferences from a positive country-of-origin image JOURNAL ARTICLE published 10 April 2017 in International Marketing Review |
EXPORT MANAGEMENT COMPANIES: THE IMPLICATIONS FOR DEVELOPING THE AMERICAN EXPORT TRADING COMPANY JOURNAL ARTICLE published 1 April 1984 in International Marketing Review |
HOW BETTER SYSTEMS COULD FEED THE WORLD JOURNAL ARTICLE published 1 January 1986 in International Marketing Review |
International marketing textbooks JOURNAL ARTICLE published 1 February 1997 in International Marketing Review |
The use of multiple export channels by small knowledge‐intensive firms JOURNAL ARTICLE published 1 April 2002 in International Marketing Review |
Import Purchasing Decision Behaviour: An Empirical Study of Japanese Import Managers JOURNAL ARTICLE published 1 April 1993 in International Marketing Review |
Euromarketing: Charting the Map for Globalization JOURNAL ARTICLE published 1 May 1992 in International Marketing Review |
Strategies for Export Marketing of Non‐Traditional Products JOURNAL ARTICLE published 1 April 1989 in International Marketing Review |
Effects of partitioned country image in the context of brand image and familiarity JOURNAL ARTICLE published 1 February 1999 in International Marketing Review |
Assimilation effects in country image research JOURNAL ARTICLE published 1 June 2002 in International Marketing Review |