Intention-to-participate in online group buying and consumer decision-making styles

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Varinder M. Sharma | Andreas Klein

Digital marketing: a quantitative approach on the scientific production

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Danilo Magno Marchiori | Arminda Maria Finisterra Do Paço | Helena Maria Batista Alves | Paulo Alexandre De Oliveira Duarte | Ricardo José De Ascens�ã | o Gouveia Rodrigues

Attract, captivate, and make them return: processing fluency effect on estimated shopping time and loyalty intention

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Hyunjoo Im | Young Ha

A model of factors influencing customers' intention to use e-wallets during COVID-19 in Vietnam

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Bui Nhat Vuong

The previous and future trend of social media marketing research: a bibliometric analysis

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Rajeev Srivastava | Meenakshi Sharma

The role of relationship quality mediation in traditional retail shop loyalty in the digital transformation era

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Eva Z. Yusuf | Rita Nurmalina | Hartoyo Hartoyo | Muhammad Ramaditya | Mujianto Mujianto

Influencer attractiveness, parasocial relationship formation and follower purchase intention: a serial mediating effect

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Sheena Lovia Boateng

Personalisation and the purchase intention of consumer in omnichannel retailing: the mediating role of hedonic motivation and brand attachment

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Sujit Kumar Dubey | Rachit Shrivastava

Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Shampy Kamboj | Mayank Yadav | Zillur Rahman

Virtual communities: the impact of a commercial orientation on the attitudes towards virtual communities

JOURNAL ARTICLE published 2009 in International Journal of Electronic Marketing and Retailing

Authors: Min Young Lee | Kelly Green Atkins | Youn Kyung Kim

Online reviews as a source of marketing research data: a literature analysis

JOURNAL ARTICLE published 2013 in International Journal of Electronic Marketing and Retailing

Authors: Michael Nche Tuma | Reinhold Decker

Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Mohammad Hamdi Al Khasawneh | Rand Irshaidat

Modelling the impact of 3D product presentation on online behaviour

JOURNAL ARTICLE published 2013 in International Journal of Electronic Marketing and Retailing

Authors: Raed S. Algharabat | Amjad A. Abu ElSamen

The role of perceived risk on purchase intention in internet shopping

JOURNAL ARTICLE published 2007 in International Journal of Electronic Marketing and Retailing

Authors: Iksuk Kim

Social tie strength and virtual goods purchase decisions of online game players

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Ping Zhao | Chun Qiu

Social media advertising and marketing performance of SMEs in Ghana: moderating roles of firm size and fear of missing out

JOURNAL ARTICLE published 2024 in International Journal of Electronic Marketing and Retailing

Authors: George Asamoah | Samuel Kingsford Seglah | Isaac Sewornu Coffie | Lawrence Yaw Kusi | Ebenezer Afum | Henry Kojo Bonsu Owu

Building customer engagement and brand loyalty through online social media: an exploratory study

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Sombala Ningthoujam | Reshmi Manna | Vikas Gautam | Sandeep Chauhan

E-commerce information systems (ECIS) in a relational service context

JOURNAL ARTICLE published 2012 in International Journal of Electronic Marketing and Retailing

Authors: Moez Bellaaj | Inès Zekri

Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Asphat Muposhi | Chengedzai Mafini | Roy Marlon Shamhuyenhanzva

An exploration of online marketplace quality dimension and relationship with purchase intention: the mediating roles of trust and e-WOM

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Priyadarshi Ranjan | G.V.R.K. Acharyulu