An exploration of the brand identity–brand image linkage: A communications perspective

JOURNAL ARTICLE published April 2005 in Journal of Brand Management

Authors: Shiva Nandan

Valuing a brand

JOURNAL ARTICLE published April 1995 in Journal of Brand Management

Authors: Kenneth A Longman

Personal projections in artists’ works: Implications for branding

JOURNAL ARTICLE published April 2007 in Journal of Brand Management

Authors: Judith B Harris

Legal update

JOURNAL ARTICLE published September 2003 in Journal of Brand Management

Authors: Sarah Playle | Sarah Hodson

The use of new customer-facing technology in fast-moving consumer goods

JOURNAL ARTICLE published July 2002 in Journal of Brand Management

Authors: T Moffett | M Stone | P Crick

Rebranding mergers: How attitudes influence consumer choices?

JOURNAL ARTICLE published April 2012 in Journal of Brand Management

Authors: Joana César Machado | Paulo de Lencastre | Leonor Vacas de Carvalho | Patrício Costa

Brand Royalty: How the world's top 100 brands thrive and survive

JOURNAL ARTICLE published November 2005 in Journal of Brand Management

Customer loyalty programmes — are they right for you?

JOURNAL ARTICLE published February 1996 in Journal of Brand Management

Authors: Paul Hawkes

Value-based marketing: Marketing strategies for corporate growth and shareholder value

JOURNAL ARTICLE published July 2001 in Journal of Brand Management

Authors: Tim Ambler

Educational sponsorship — brand implications

JOURNAL ARTICLE published August 1995 in Journal of Brand Management

Authors: Nick Fuller

‘Managing Brand Equity: Capitalizing on the Value of a Brand Name’

JOURNAL ARTICLE published June 1993 in Journal of Brand Management

Authors: Jack Sutcliffe

The unique effects of branding on variety perception

JOURNAL ARTICLE published October 2010 in Journal of Brand Management

Authors: Sanjay Puligadda | William T Ross

The relevance of international advertising to international branding

JOURNAL ARTICLE published August 1996 in Journal of Brand Management

Authors: Greg Harris

Legal update

JOURNAL ARTICLE published February 1996 in Journal of Brand Management

Authors: Isabel Davies

‘Total Branding by Design: How to Make Your Brand's Packaging More Effective’

JOURNAL ARTICLE published March 1995 in Journal of Brand Management

Authors: Mark Uncles

One Planet Leaders, an interview with WWF International and IMD

JOURNAL ARTICLE published January 2013 in Journal of Brand Management

Authors: Sue Mizera

Brand verbs: brand synonymity and brand leadership

JOURNAL ARTICLE published March 2019 in Journal of Brand Management

Authors: Siva M. Kumar | K. R. Jayasimha

Competitive set analysis: A new approach to understanding brand and market dynamics

JOURNAL ARTICLE published December 1996 in Journal of Brand Management

Authors: Clive Sims | Chris Farmelo

Introvert and extrovert brands

JOURNAL ARTICLE published December 1995 in Journal of Brand Management

Authors: Irene Inskip

Accounting standard setters are taking the issue of brand recognition seriously

JOURNAL ARTICLE published March 1998 in Journal of Brand Management

Authors: Shân Kennedy