Comparing export marketing channels: developed versus developing countries

JOURNAL ARTICLE published 1 August 2004 in International Marketing Review

Authors: Goitom Tesfom | Clemens Lutz | Pervez Ghauri

A cultural paradox in authority‐based advertising

JOURNAL ARTICLE published 30 October 2009 in International Marketing Review

Authors: Jae Min Jung | Kawpong Polyorat | James J. Kellaris

Sex role portrayal in television advertising

JOURNAL ARTICLE published 1 February 1995 in International Marketing Review

Authors: Chow‐Hou Wee | Mei‐Lan Choong | Siok‐Kuan Tambyah

Multicultural marketplaces

JOURNAL ARTICLE published 13 April 2015 in International Marketing Review

Authors: Catherine Demangeot | Amanda J. Broderick | C. Samuel Craig

Editors: Dr Catherine Demangeot, Professor Aman

Invariant effect of individual cultural orientations: an application of CVSCALE

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Boonghee Yoo | Geon-Cheol Shin

Standardization of international marketing strategy by firms from a developing country

JOURNAL ARTICLE published 1 April 1997 in International Marketing Review

Authors: Shaoming Zou | David M. Andrus | D. Wayne Norvell

Employing information communication technologies to enhance qualitative international marketing enquiry

JOURNAL ARTICLE published 1 July 2006 in International Marketing Review

Authors: Sharon Loane | Jim Bell | Rod McNaughton

Editors: Rudolf R. Sinkovics

INTERNATIONAL COMPETITION IN HIGH TECHNOLOGY: THE BRAZILIAN AIRCRAFT INDUSTRY

JOURNAL ARTICLE published 1 February 1987 in International Marketing Review

Authors: Richard W. Moxon

Cultural equity: knowledge and outcomes aspects

JOURNAL ARTICLE published 14 February 2020 in International Marketing Review

Authors: Carlos J. Torelli | Hyewon Oh | Jennifer L. Stoner

Choosing between wholly‐owned subsidiaries and joint ventures of MNCs from an emerging market

JOURNAL ARTICLE published 1 June 2010 in International Marketing Review

Authors: Yu‐Ching Chiao | Fang‐Yi Lo | Chow‐Ming Yu

A meta‐analysis of effect sizes in international marketing experiments

JOURNAL ARTICLE published 30 May 2008 in International Marketing Review

Authors: Xuehua Wang | Zhilin Yang

Emerging market multinationals’ international equity-based entry mode strategies

JOURNAL ARTICLE published 9 April 2018 in International Marketing Review

Authors: Irina Surdu | Kamel Mellahi | Keith Glaister

Global social time perspectives in marketing: a strategic reference point theory application

JOURNAL ARTICLE published 25 April 2008 in International Marketing Review

Authors: Michael G. Harvey | Timothy S. Kiessling | R. Glenn Richey

Editors: David A. Griffith

Korean Importer Perceptions of US and Japanese Industrial Goods Exporters

JOURNAL ARTICLE published 1 February 1992 in International Marketing Review

Authors: Frederic B. Kraft | Kae H. Chung

THE INTERNATIONAL MARKETING OF TECHNOLOGY: AN INTERACTION PERSPECTIVE

JOURNAL ARTICLE published January 1985 in International Marketing Review

Authors: Lawrence S. Welch

Perceptions of Organizational Fairness: A Cross‐national Perspective

JOURNAL ARTICLE published 1 February 1992 in International Marketing Review

Authors: Masaaki Kotabe | Alan J. Dubinsky | Chae Un Lim

Dissemination and consensual perceptions of nation brands: a framework for future research

JOURNAL ARTICLE published 11 December 2019 in International Marketing Review

Authors: Carlos J. Torelli

Advancing global consumer culture research

JOURNAL ARTICLE published 8 July 2019 in International Marketing Review

Authors: Peter Magnusson | Stanford A. Westjohn

Founder-key leaders, group-level decision teams, and the international expansion of business groups

JOURNAL ARTICLE published 8 April 2014 in International Marketing Review

Authors: Wen-Ting Lin

Demystifying the evaluation of brands endorsed by religious leaders in the emerging markets

JOURNAL ARTICLE published 27 February 2023 in International Marketing Review

Authors: Denni Arli | Narain Gupta | Deepak Sardana | Piyush Sharma