Keeping internet marketing up and running: potential disasters and how to plan for them

JOURNAL ARTICLE published 2011 in International Journal of Electronic Marketing and Retailing

Authors: Katherine T. Smith | P. Paul Lin

An internet information search channel evaluation model: the role of internet usage skills and psychological parameters

JOURNAL ARTICLE published 2015 in International Journal of Electronic Marketing and Retailing

Authors: Gaurav Khatwani | Gopal Das

An exploration of e-impulse buying

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Hemraj Verma | Shalini Singh

Insights from bibliometric analysis on artificial intelligence-integrated digital marketing

JOURNAL ARTICLE published 2024 in International Journal of Electronic Marketing and Retailing

Authors: Rohit Bansal | Nishita Pruthi

Consumers' attitude toward Facebook advertising

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Fátima Ferreira | Belem Barbosa

Extraction of customer attitude using neural network and canonical correlation analysis

JOURNAL ARTICLE published 2011 in International Journal of Electronic Marketing and Retailing

Authors: Md. Shahjahan | Md. Asaduzzaman | Mineki Ohkura | Kazuyuki Murase

Retail service quality, satisfaction, and trust: the key to shopper loyalty in the context of the Indonesian traditional market

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Moh Farid Najib | Adila Sosianika

Evaluating customer-based brand equity in Iranian cell phone market

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Seyed Majid Elahi | Reza Kiani Mavi | Sepideh Najafi | Matin Tanbakouei Kashani

Augmented and virtual reality effects on social responsibility in retail

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Kaylyn Wenzel | Lauren Copeland

Is animation effective for advertising offensive products? Insights from an internet advertising experiment

JOURNAL ARTICLE published 2015 in International Journal of Electronic Marketing and Retailing

Authors: Pakakorn Rakrachakarn | George P. Moschis

Nexus between artificial intelligence and marketing: a systematic review and bibliometric analysis

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: S. Rajumesh

Leisure, wine and the internet: exploring the factors that impact the purchase of wine online

JOURNAL ARTICLE published 2009 in International Journal of Electronic Marketing and Retailing

Authors: Michael J. Sheridan | Joseph A. Cazier | Douglas B. May

Multi-level marketing and distributor’s retention: the effect of moderating role of distributor’s job satisfaction in an emerging economy

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Mohammed Sani Abdullahi | Maryam Mustapha | Kaltume Mohammed Kamselem | Zainab Lawal Gwadabe | Muhammad Shaheer Nuhu | Amina Muhammad Liman

Identifying key drivers of online impulse buying: evidence from National Capital Region of India

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Suyash Mishra | Tanya Shaw | Ravinder Kaur

Stimulators of impulse buying behaviour: an analysis of Pakistans readymade garment buyers

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Sadaf Kashif | Hina Rehman | Nainan Nawaz

Creating a crisis: an examination of a modern crisis on Twitter

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Michael North

Understanding customers' expectations for delivering satisfactory and competitive services experience

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Andy Fred Wali | N. Gladson Nwokah

Effects of entrepreneurial orientation on online retail performance

JOURNAL ARTICLE published 2012 in International Journal of Electronic Marketing and Retailing

Authors: Nils Magne Larsen | Tor Korneliussen

The role of situational factors and purchase intention in actual purchase behaviour for organic food in Vietnam

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Nguyen Thi Phuong Chi | Tran Thi Ngoc Mai

The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Renee B. Kim | Joonyong Park