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A brand view on the user acceptance of mobile apps: an evidence from India in the multi-channel context JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Empirical validation of the decomposed theory of planned behaviour model within the mobile banking adoption context JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing |
Switching behaviour model in the Jordanian internet sector: an integration of the TPB and customer loyalty JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing |
Factors influencing the adoption of online shopping in Lebanon: an empirical integration of unified theory of acceptance and use of technology2 and DeLone-McLean model of IS success JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Building Customer Engagement and Brand Loyalty through Online Social Media: An Exploratory Study JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing |
Moderating role of product type in the relationship between e-retailer service attributes and customer satisfaction JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing |
Customer Satisfaction, Loyalty and Switching Intent in Retail Service Settings JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
Effects of consumer personal characteristics and psychological factors on nostalgia marketing JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Digital luxury retailing and the COVID-19 pandemic: a qualitative study JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Do health-brand fan pages satisfy their consumers desires JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Generational difference as predictors of financial behaviour JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing |
Nipping the dead mall trend in the bud: a modified shopper-based mall equity model for South Africa's distressed malls JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing |
Facilities planning in retailing and value generation among urban consumers JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Does spiritual intelligence contribute to sales force effectiveness JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing |
Understanding the determinants of mobile retailing adoption and usage behaviour JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Interactive websites of e-malls instigate intentions to generate e-WoM JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing |
Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing |
Affect-based and personality-based trust and risk in social commerce JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing |
A classification of online bidders in a private value auction: evidence from eBay JOURNAL ARTICLE published 2007 in International Journal of Electronic Marketing and Retailing |