Cultivating global experience curve advantage on technology and marketing capabilities

JOURNAL ARTICLE published 1 December 1996 in International Marketing Review

Authors: Tung‐lung Chang

Cross-cultural research in international marketing: clearing up some of the confusion

JOURNAL ARTICLE published 9 November 2015 in International Marketing Review

Authors: Marieke de Mooij

Methodological issues in cross‐cultural marketing research

JOURNAL ARTICLE published 1 October 1996 in International Marketing Review

Authors: Naresh K. Malhotra | James Agarwal | Mark Peterson

Dimensions of service quality in developed and developing economies: multi‐country cross‐cultural comparisons

JOURNAL ARTICLE published 1 June 2005 in International Marketing Review

Authors: Naresh K. Malhotra | Francis M. Ulgado | James Agarwal | G. Shainesh | Lan Wu

Editors: John B. Ford

Country image and consumer preference for emerging economy products: the moderating role of consumer materialism

JOURNAL ARTICLE published 27 April 2010 in International Marketing Review

Authors: Mehmet Demirbag | Sunil Sahadev | Kamel Mellahi

Determinants of the governance structure of the international franchise firm

JOURNAL ARTICLE published 13 November 2017 in International Marketing Review

Authors: Maria Jell-Ojobor | Josef Windsperger

Strategic issues of e‐commerce as an alternative global distribution system

JOURNAL ARTICLE published 1 August 2001 in International Marketing Review

Authors: Rajshekhar Javalgi | Rosemary Ramsey

Go local or go global: how local brands promote buying impulsivity

JOURNAL ARTICLE published 19 July 2019 in International Marketing Review

Authors: Eline L.E. De Vries | Bob M. Fennis

Beyond reach: an extended model of global brand effects

JOURNAL ARTICLE published 9 September 2019 in International Marketing Review

Authors: Timo Mandler

Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions

JOURNAL ARTICLE published 5 March 2024 in International Marketing Review

Authors: Augusto Bargoni | Fauzia Jabeen | Gabriele Santoro | Alberto Ferraris

Building the connection between nation and commercial brand: an integrative review and future research directions

JOURNAL ARTICLE published 8 July 2020 in International Marketing Review

Authors: Jiaxun He | Cheng Lu Wang | Yi Wu

Towards an integrative framework of brand country of origin recognition determinants

JOURNAL ARTICLE published 1 November 2011 in International Marketing Review

Authors: Oscar Martín Martín | Julio Cerviño

EFES PILSEN IN THE TURKISH BEER MARKET: MARKETING CONSUMER GOODS IN DEVELOPING COUNTRIES

JOURNAL ARTICLE published 1 January 1988 in International Marketing Review

Authors: Fred Miller | A. Hamdi Demirel

STANDARDISATION OF MARKETING STRATEGY BY MULTINATIONALS

JOURNAL ARTICLE published 1 March 1987 in International Marketing Review

Authors: Pradeep A. Rau | John F. Preble

Antecedents to internet‐based purchasing: a multinational study

JOURNAL ARTICLE published 1 August 2005 in International Marketing Review

Authors: David Kuhlmeier | Gary Knight

A cross‐cultural comparison of Internet buying behavior

JOURNAL ARTICLE published 1 October 2003 in International Marketing Review

Authors: Cheol Park | Jong‐Kun Jun

Viewpoint – Export performance measurement: reflective versus formative indicators

JOURNAL ARTICLE published 1 December 1999 in International Marketing Review

Authors: Adamantios Diamantopoulos

Export Marketing Research and the Effect of Export Experience in Industrial SMEs

JOURNAL ARTICLE published 1 December 1994 in International Marketing Review

Authors: Susan J. Hart | John R. Webb | Marian V. Jones

The impacts of organizational learning capacities on relationship-specific innovations

JOURNAL ARTICLE published 11 November 2019 in International Marketing Review

Authors: Kyuyeong Choi | Ruey-Jer Bryan Jean | Daekwan Kim

FIRM INTERNATIONALIZATION, TRANSACTION COSTS AND STRATEGIC CHOICE

JOURNAL ARTICLE published February 1983 in International Marketing Review

Authors: Stan Reid