Consumer purchase intention towards private label brands of virtual retailers: evidence from a developing nation

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Sumit Kumar | Bibhas Chandra

Attribution modelling in an omni-channel environment – new requirements and specifications from a practical perspective

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Ole Nass | José Albors Garrigós | Hermenegildo Gil Gómez | Klaus Peter Schoeneberg

Building customer loyalty in online shopping: the role of online trust, online satisfaction and electronic word of mouth

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Husam Yaseen | Ahmad Al Adwan | Alaa Alhorani | Ahmad Samed Al Adwan | Husam Kokash

Is animation effective for advertising offensive products? Insights from an internet advertising experiment

JOURNAL ARTICLE published 2015 in International Journal of Electronic Marketing and Retailing

Authors: Pakakorn Rakrachakarn | George P. Moschis

Nexus between artificial intelligence and marketing: a systematic review and bibliometric analysis

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: S. Rajumesh

The role of brand attitude and source credibility in the relationships between eWOM communication and brand preference: a moderated mediation analysis

JOURNAL ARTICLE published 2023 in International Journal of Electronic Marketing and Retailing

Authors: Meziyet Uyanik

Exploring consumers' flow experiences in virtual shopping: an exploratory study

JOURNAL ARTICLE published 2011 in International Journal of Electronic Marketing and Retailing

Authors: Seung Eun Lee | Tanya Domina | Maureen MacGillivray

Influence of online brand community factors on customer brand engagement: mediating role of collective psychological ownership

JOURNAL ARTICLE published 2024 in International Journal of Electronic Marketing and Retailing

Authors: Amanish Lohan | Akash Saharan

Factors influencing purchase intention of store brands in organised fashion retail

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Aradhana Gandhi | Sonali Bhattacharya

Predicting repurchase intentions with website usability: a parallel mediation of perceived customers satisfaction and service quality confirmation

JOURNAL ARTICLE published 2024 in International Journal of Electronic Marketing and Retailing

Authors: Parvinder Kaur | Ella Mittal

College students' online purchase attitudes and intentions: gender, product type, and risk

JOURNAL ARTICLE published 2018 in International Journal of Electronic Marketing and Retailing

Authors: Jane McKay Nesbitt | Chad Ryan | Sukki Yoon

Consumers' attitude toward Facebook advertising

JOURNAL ARTICLE published 2017 in International Journal of Electronic Marketing and Retailing

Authors: Fátima Ferreira | Belem Barbosa

An exploration of e-impulse buying

JOURNAL ARTICLE published 2019 in International Journal of Electronic Marketing and Retailing

Authors: Hemraj Verma | Shalini Singh

The importance of electronic word-of-mouth on consumer perception of content marketing

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Benedikt Hirschfelder | Joel Mugove Chigada

Analysis of the effects of ease of use, enjoyment, perceived risk on perceived value and subsequent satisfaction created in the context of C2C online exchanges

JOURNAL ARTICLE published 2020 in International Journal of Electronic Marketing and Retailing

Authors: Mohammad Hamdi Al Khasawneh | Natalie Haddad

Insights from bibliometric analysis on artificial intelligence-integrated digital marketing

JOURNAL ARTICLE published 2024 in International Journal of Electronic Marketing and Retailing

Authors: Rohit Bansal | Nishita Pruthi

The effect of hedonic value, utilitarian value and perceived risk on consumer intention of choosing P2P collaborative consumption options

JOURNAL ARTICLE published 2021 in International Journal of Electronic Marketing and Retailing

Authors: Ngoc Trang Thi Nguyen | Yoonjae Lee

Unifying parasocial interaction with social media influencers: a systematic literature review

JOURNAL ARTICLE published 2024 in International Journal of Electronic Marketing and Retailing

Authors: Shweta Saini | Rohit Bansal

The importance of service convenience and temporal personality for omnichannel customer equity and shopping behaviour

JOURNAL ARTICLE published 2022 in International Journal of Electronic Marketing and Retailing

Authors: Joonyong Park | Renee B. Kim

Understanding consumer shopping behaviour: a comparison of three theories of emotions in predicting online flow

JOURNAL ARTICLE published 2016 in International Journal of Electronic Marketing and Retailing

Authors: Songpol Kulviwat | Yong Zhang | Jinyan Fan | Lu Zheng