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Showing results for ISSN matching 1816-6326

Factors influencing the formation of consumer engagement and consumer satisfaction with e-learning activities

JOURNAL ARTICLE published 16 June 2021 in Innovative Marketing

Authors: Singgih Santoso

https://doi.org/10.21511/im.17(2).2021.13 Actions

Individuals’ purchase intention of the Sukuk bond: A study on developing economy

JOURNAL ARTICLE published 18 September 2023 in Innovative Marketing

Authors: K. M. Anwarul Islam | Serajul Islam | Sami Al-Kharusi | Abul Bashar Bhuiyan | Md. Shariful Haque

https://doi.org/10.21511/im.19(3).2023.16 Actions

The evolution-similarity matrix: an evolutionary psychology perspective on cross-cultural advertising

JOURNAL ARTICLE published 3 July 2020 in Innovative Marketing

Authors: Lachezar Ivanov | Jordan Buck | Rory Sutherland

https://doi.org/10.21511/im.16(2).2020.12 Actions

Antecedents and consequences of customer engagement: A case study of Saudi airline industry

JOURNAL ARTICLE published 13 July 2021 in Innovative Marketing

Authors: Hawazen Alamoudi | Majed Alharthi

https://doi.org/10.21511/im.17(3).2021.03 Actions

The influence of customer involvement and engagement on co-creation of services, satisfaction, and loyalty: The case of Software as a Service

JOURNAL ARTICLE published 12 April 2023 in Innovative Marketing

Authors: Geraldine Dewarani | Yeshika Alversia

https://doi.org/10.21511/im.19(2).2023.03 Actions

Sustainable initiatives in the food industry: Role of businesses and regulators

JOURNAL ARTICLE published 18 November 2021 in Innovative Marketing

Authors: Geoffrey Tanakinjal | Alesia Gugkang | Haji Rithuan

https://doi.org/10.21511/im.17(4).2021.08 Actions

Inhibitors of social media as an innovative tool for advertising and marketing communication: evidence from SMES in a developing country

JOURNAL ARTICLE published 29 December 2020 in Innovative Marketing

Authors: John Amoah | Abdul Bashiru Jibril

https://doi.org/10.21511/im.16(4).2020.15 Actions

How to promote repurchase intention toward Covid-19 antigen test kits: Evidence from Thai consumers

JOURNAL ARTICLE published 20 March 2023 in Innovative Marketing

Authors: Long Kim | Thanapa Chouykaew | Siwarit Pongsakornrungsilp | Teerasak Jindabot | Sangwon Lee

https://doi.org/10.21511/im.19(1).2023.16 Actions

JOURNAL ISSUE published 27 December 2010 in Innovative Marketing

https://doi.org/10.21511/im.6(4).2010 Actions

Impact of online buying behavioral tendencies of Generation Z on their parents’ consumption behavior: Insight from Indonesia

JOURNAL ARTICLE published 15 April 2022 in Innovative Marketing

Authors: Adnane Derbani | Wiwiek Rabiatul Adawiyah | Siti Zulaikha Wulandari

https://doi.org/10.21511/im.18(2).2022.04 Actions

Ranking the effect of services marketing mix elements on the loyalty of customers by using Topsis method (case study: city bank branches in Tehran)

JOURNAL ARTICLE published 8 September 2017 in Innovative Marketing

Authors: Hossein Azimi

https://doi.org/10.21511/im.13(2).2017.04 Actions

The structuring of components of the net domestic product according to the innovation criterion

JOURNAL ARTICLE published 27 December 2010 in Innovative Marketing

Authors: Serhiy Kozmenko | Ukrainian Academy of Banking, Ukraine | Tetyana Vasil’yeva | Serhiy Leonov | Ukrainian Academy of Banking, Ukraine | Ukrainian Academy of Banking, Ukraine

https://doi.org/10.21511/im.6(4).2010.01 Actions

The impact of marketing innovations and business plans on business sustainability during the COVID-19 pandemic

JOURNAL ARTICLE published 8 September 2022 in Innovative Marketing

Authors: Zakiyah Zahara | Muslimin Muslimin | Pricylia Chintya Dewi Buntuang

https://doi.org/10.21511/im.18(3).2022.11 Actions

Coping emotional discomfort at retail checkout: Potential distractions and implications

JOURNAL ARTICLE published 23 September 2022 in Innovative Marketing

Authors: Vinish P | Prakash Pinto | Iqbal Thonse Hawaldar | M. M. Munshi

https://doi.org/10.21511/im.18(3).2022.14 Actions

The impact of cookie regime change on the effectiveness of automatic retargeting in advertising

JOURNAL ARTICLE published 2 May 2023 in Innovative Marketing

Authors: Tereza Semerádová | Petr Weinlich

https://doi.org/10.21511/im.19(2).2023.09 Actions

How to build trust: Evidence from Thai customers in the latex glove industry

JOURNAL ARTICLE published 21 December 2021 in Innovative Marketing

Authors: Long Kim | Pattarawadee Maijan | Teerasak Jindabot | Wanamina Bostan Ali

https://doi.org/10.21511/im.17(4).2021.11 Actions

Influence of light and color of advertising photography on consumers’ purchase intention

JOURNAL ARTICLE published 28 December 2022 in Innovative Marketing

Authors: Fenglei Chen | Khunanan Sukpasjaroen | Thitinan Chankoson

https://doi.org/10.21511/im.18(4).2022.18 Actions

Measurement and spatiotemporal evolution of geo-economic relationships in China’s sporting goods manufacturing industry

JOURNAL ARTICLE published 23 February 2021 in Innovative Marketing

Authors: Zhijiang Yu | Viktoriia Medvid | Yuzhong Le

https://doi.org/10.21511/im.17(1).2021.05 Actions

Estimation of Ukraine’s foreign trade structure in order to determine the areas of export potential

JOURNAL ARTICLE published 8 December 2018 in Innovative Marketing

Authors: Nadiya Dekhtyar | Oksana Mazorenko | Maksym Serpukhov

https://doi.org/10.21511/im.14(3).2018.04 Actions

Social impacts of the continuous usage of digital healthcare service: A case of South Korea

JOURNAL ARTICLE published 24 May 2021 in Innovative Marketing

Authors: Jaewon Lee | Boyoung Kim

https://doi.org/10.21511/im.17(2).2021.08 Actions
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