Applying a Scale for Measuring Store Equity in the Kingdom of Saudi Arabia

JOURNAL ARTICLE published 25 February 2019 in International Journal of Marketing Studies

Authors: Johara Al Assafe | Abdullah M. Alhidari

The Analysis of Problems and Countermeasures for Western Region Undertaking the Textile Industrial Transfer

JOURNAL ARTICLE published 20 October 2009 in International Journal of Marketing Studies

Authors: Hao Liu | Jianping Yan

Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 3

JOURNAL ARTICLE published 31 May 2017 in International Journal of Marketing Studies

Authors: Maple Xiao

Impact of Immigration on Native and Ethnic Consumer Identity via Body Image

JOURNAL ARTICLE published 16 January 2017 in International Journal of Marketing Studies

Authors: Anurag G. Hingorani | Lynne Freeman | Michelle Agudera

Internet Motives of Users in Jordan, UAE and KSA: A Cross-Cultural Validation of the Web Motivation Inventory (WMI)

JOURNAL ARTICLE published 28 March 2016 in International Journal of Marketing Studies

Authors: Hamza Salim Khraim

Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values

JOURNAL ARTICLE published 22 September 2016 in International Journal of Marketing Studies

Authors: Lung-Yu Li | Long-Yuan Lee

International Marketing Capacities and Export Performance: An Empirical Study of Indochinese Exporting Enterprises

JOURNAL ARTICLE published 25 July 2012 in International Journal of Marketing Studies

Authors: Hoang Nguyen

The Corporate Reputation of Islamic Banks: A Measurement Scale

JOURNAL ARTICLE published 24 November 2014 in International Journal of Marketing Studies

Authors: Jaafar Ahmed Mohamed Almahy | Farid Al-Sahn | Ahmed Beloucif

Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 2

JOURNAL ARTICLE published 25 March 2014 in International Journal of Marketing Studies

Authors: Maple Xiao

The Use of Indicators for Unobservable Product Qualities: Inferences Based on Consumer Sorting

JOURNAL ARTICLE published 2 November 2012 in International Journal of Marketing Studies

Authors: Matthew G. Nagler | Fredi Kronenberg | Edward J. Kennelly | Bei Jiang | Chunhui Ma

Business Advisory: A Study on Selected Micro-sized SMEs in Kelantan, Malaysia

JOURNAL ARTICLE published 20 October 2010 in International Journal of Marketing Studies

Authors: Mohd Nor Hakimin Bin Yusoff | Mohd Rafi Bin Yaacob | Mohamed Dahlan Bin Ibrahim

Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 1

JOURNAL ARTICLE published 29 January 2016 in International Journal of Marketing Studies

Authors: Maple Xiao

The Role of Event in Building Brand Satisfaction, Trust and Loyalty of Isotonic Drink

JOURNAL ARTICLE published 24 November 2014 in International Journal of Marketing Studies

Authors: Adi Irianto Marist | Lilik Noor Yulianti | Mukhamad Najib

International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?

JOURNAL ARTICLE published 3 February 2018 in International Journal of Marketing Studies

Authors: Diego Matricano | Giorgio Vitagliano

Emotional Labor and Place Attachment in Rural Tourism: The Mediating Role of Perceived Authenticity

JOURNAL ARTICLE published 14 September 2021 in International Journal of Marketing Studies

Authors: Yunxia Shi | Rumeng Zhang | Chunhao Ma

Service Quality in the Banking Sector in Ghana

JOURNAL ARTICLE published 28 February 2013 in International Journal of Marketing Studies

Authors: Abednego Feehi Okoe | Judith Serwa Adjei | Aihie Osarenkhoe

Attitudes Toward and Use of Over-The-Counter Medications among Teenagers: Evidence from an Italian Study

JOURNAL ARTICLE published 25 May 2016 in International Journal of Marketing Studies

Authors: Cinzia Panero | Luca Persico

Sports Ecosystem of the “Triad of São Paulo”: Sports Marketing Management According to Fans

JOURNAL ARTICLE published 22 August 2018 in International Journal of Marketing Studies

Authors: Edson Coutinho da Silva | Alexandre Luzzi Las Casas

Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia

JOURNAL ARTICLE published 23 November 2022 in International Journal of Marketing Studies

Authors: Khald S. Alatawy

Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach

JOURNAL ARTICLE published 27 September 2022 in International Journal of Marketing Studies

Authors: Mingqi Ye | Ryo Sakiyama | Marwa Abdulsalam