JOURNAL ISSUE published 2015 in Journal of Marketing Thought

Factors Affecting Customer Satisfaction with Pharmacy Franchises

JOURNAL ARTICLE published 15 November 2014 in Journal of Marketing Thoughts

Authors: Sunhee Lee

Effect of Pharmacy Store Image on Customer Satisfaction and Customer Loyalty in Over-The-Counter Drug Market

JOURNAL ARTICLE published 14 February 2015 in Journal of Marketing Thought

Authors: Kwang Hae Lee | Jennifer J. Lee | Minhwan Lee

Revisiting TSI: How TSI Contributes to the Buyer-Seller Relationship

JOURNAL ARTICLE published 14 February 2015 in Journal of Marketing Thought

Authors: Kyunghee Kim | Min Sung | Gang Ok Jung

Effects of Product Targeting on Non-Targeted Customers

JOURNAL ARTICLE published 14 February 2015 in Journal of Marketing Thought

Authors: Jin Hwa Rhee | Sung Kyun Moon | Moon Ki Rhee

The Conceptual Framework of Business to Business Network: Similarity and Difference of Strength of Ties, Structural Hole and Embeddedness

JOURNAL ARTICLE published 1 May 2014 in Journal of Marketing Thought

Authors: Minhwan Lee

Evolution of Trust in Exchange Relationship

JOURNAL ARTICLE published 15 November 2014 in Journal of Marketing Thoughts

Authors: Sunkyu Jun

The Role of Ties and Structural Holes in the Buyer’s Performance across Vertical Marketing Channel Systems: A Triadic Perspective

JOURNAL ARTICLE published 14 February 2015 in Journal of Marketing Thought

Authors: Joohyun Nam | Sharon Smith | Mijin Kwon

The Kind of Knowledge that makes Network Stronger

JOURNAL ARTICLE published 15 November 2014 in Journal of Marketing Thoughts

Authors: Woojung Jang

The Moderating Effects of a Network Norm of Obligation

JOURNAL ARTICLE published 15 August 2014 in Journal of Marketing Thought

Authors: Kyunghee Kim

Hi-Tech Product Adoption: the Critical Role of Emotion as Intrinsic Motivation to use

JOURNAL ARTICLE published 14 February 2015 in Journal of Marketing Thought

Authors: Hyun Jung Lee | Jae H. Pae | Jin Young Lee

ZARA in Korea: The Myth of Success

JOURNAL ARTICLE published 14 February 2015 in Journal of Marketing Thought

Authors: Minjung Kim | Nguyen Van Thanh Truong | Joseph Ha

Journal of Marketing Thought

JOURNAL published

Gongs!n and Maha Mentor: A Solution to Education Inequality in Indonesia

JOURNAL ARTICLE published 15 November 2014 in Journal of Marketing Thoughts

Authors: Seungeun Yang

Why We Buy What We Do Not Want To Buy? Effect Of Filed Pressure On Willingness To Buy In Face To Face Service Encounter

JOURNAL ARTICLE published 1 May 2014 in Journal of Marketing Thought

Authors: Furukawa Ichiro

The Differences between Product and Process Innovation and Implications for Marketing Strategy

JOURNAL ARTICLE published 15 November 2014 in Journal of Marketing Thoughts

Authors: Jeongeun Park

Revitalization of the Gil-Dong Traditional Market in Korea

JOURNAL ARTICLE published 15 August 2014 in Journal of Marketing Thought

Authors: Jiyeon Kim

Complementary Effects of Marketing Network and Structure holes on Supplier’s Perceived New Product Development Performance of Buyer: Moderating Effect of Technological Uncertainty

JOURNAL ARTICLE published 1 May 2014 in Journal of Marketing Thought

Authors: Kyoung Woo Lee

The Moderating Effects of a Network Norm of Obligation

JOURNAL ARTICLE published 15 November 2014 in Journal of Marketing Thoughts

Authors: Hyejeong Cho

JOURNAL ISSUE published 2015 in Journal of Marketing Thought