Students' satisfaction with teaching before and during Covid-19 pandemic

JOURNAL ARTICLE published 2021 in Marketing

Authors: Drago Cvijanović | Marija Mandarić | Jasmina Ognjanović | Dejan Sekulić

Impact of innovations on service orientation of employees in the hotel management

JOURNAL ARTICLE published 2019 in Marketing

Authors: Ivana Blešić | Jelena Tepavčević | Milena Stanić | Aleksandra Dragin | Milan Ivkov

Development and expansion of born global firms in Serbia

JOURNAL ARTICLE published 2021 in Marketing

Authors: Branko Rakita | Sanja Mitić

Marketing implications of loyalty programs on customer relationship management within the airline industry

JOURNAL ARTICLE published 2017 in Marketing

Authors: Ema Karamata | Biljana Chroneos-Krasavac | Jasna Soldic-Aleksic

Competitiveness of art faculties in the higher education market from students' and professors' points of view

JOURNAL ARTICLE published 2022 in Marketing

Authors: Dejana Prnjat

Analysis of versatile customer values impact in m trade on satisfaction and continual usage intent

JOURNAL ARTICLE published 2022 in Marketing

Authors: Veljko Marinković | Aleksandar Đorđević

The role and importance of value-based segmentation on the cohort of millennials: Case study Serbia

JOURNAL ARTICLE published 2021 in Marketing

Authors: Tatjana Mamula-Nikolić | Nenad Perić | Stefan Alimpić

Determinants of the bank clients satisfaction with the internet banking services in Serbia

JOURNAL ARTICLE published 2021 in Marketing

Authors: Semir Vehapi | Ahmedin Lekpek | Zenaida Šabotić

Competitiveness of the selected Balkan countries in the period 2006-2015

JOURNAL ARTICLE published 2016 in Marketing

Authors: Vladimir Nedic | Vinko Lepojevic | Danijela Despotovic | Dusan Cvetanovic

Characteristics of Serbian foreign trade of agricultural and food products

JOURNAL ARTICLE published 2016 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (179028)

Authors: Dragica Bozic | Marija Nikolic

Designing a sustainable brand by engaging brand-consumers' collaboration Generation Z co-creators and influencers in Serbia

JOURNAL ARTICLE published 2022 in Marketing

Authors: Tatjana Mamula-Nikolić | Karolina Perčić | Mirjana Nećak

Value of CRM initiatives for banks: Is the skepticism justified?

JOURNAL ARTICLE published 2017 in Marketing

Authors: Slađana Barjaktarović-Rakočević | Nela Milošević | Slavica Cicvarić-Kostić

Observation method in marketing research

JOURNAL ARTICLE published 2017 in Marketing

Research funded by Ministry of Education, Science and Technological Development of the Republic of Serbia (179013)

Authors: Aleksandra Vuković | Milovan Vuković | Dejan Riznić

Cognitive biases in marketing communication: Influence of anchoring and message framing on consumers' perception and willingness to purchase

JOURNAL ARTICLE published 2021 in Marketing

Authors: Svetlana Bunčić | Jelena Krstić | Milica Kostić-Stanković

Awareness and knowledge of generation Z consumers about organic food in Serbia

JOURNAL ARTICLE published 2023 in Marketing

Authors: Semir Vehapi | Sanja Mitić

Consumer preferences and attitudes in relation to the social and environmental dimensions of corporate social responsibility

JOURNAL ARTICLE published 2021 in Marketing

Authors: Tamara Vlastelica | Marija Jović | Vladimir Pavković

Marketing management in culture and arts

JOURNAL ARTICLE published 2017 in Marketing

Authors: Dragoljub Raduški

Conceptual approach to corporate reputation modeling

JOURNAL ARTICLE published 2017 in Marketing

Authors: Tamara Vlastelica | Milica Kostić-Stanković | Cicvarić Kostić

The significance of social networks as digital communication channels in Serbian banks

JOURNAL ARTICLE published 2019 in Marketing

Authors: Ivana Domazet | Slađana Neogradi | Vladimir Simović

Analysis of attitudes of GenZ toward media and consumption: The region of Balkans

JOURNAL ARTICLE published 2020 in Marketing

Authors: Nenad Perić | Tatjana Mamula-Nikolić | Teodora Delić