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ELK Asia Pacific Journal of Marketing and Retail Management JOURNAL published |
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ANALYSING THE IMPACT OF STORE-BRAND SHARE ON RETAIL MARGINS JOURNAL ARTICLE published 2014 in ELK Asia Pacific Journal of Marketing and Retail Management |
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AN EXPLORATORY RESEARCH ON EFFECTIVENESS OF CELEBRITY ENDORSEMENTS AND ITS RELATION WITH BRAND RECALL IN REFERENCE TO THE INDIAN CONTEXT JOURNAL ARTICLE published 2015 in ELK Asia Pacific Journal of Marketing and Retail Management |
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RISK ALLOCATION IN PPP PROJECT: A STUDY ON CHINA JOURNAL ARTICLE published 2014 in ELK Asia Pacific Journal of Marketing and Retail Management |
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MARKETING ORIENTATION AND HIGHER EDUCATION: A STUDY OF BUSINESS MANAGEMENT INSTITUTES JOURNAL ARTICLE published 2011 in ELK Asia Pacific Journal of Marketing and Retail Management |
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Influence of Children on Family Buying Decisions: Moderating role of Demographic Factors JOURNAL ARTICLE published 2015 in ELK Asia Pacific Journal of Marketing and Retail Management |
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ELK Asia Pacific Journal of Marketing and Retail Management JOURNAL published |
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Kids Visit to shopping malls and their influence on parent’s purchase decisions: A demographic study with reference to India JOURNAL ARTICLE published 2015 in ELK Asia Pacific Journal of Marketing and Retail Management |
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EMOTIONAL INTERACTIONS IN SERVICES MARKETING- AN EXPLORATORY STUDY JOURNAL ARTICLE published 2015 in ELK Asia Pacific Journal of Marketing and Retail Management |
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APPLYING A CONTEXTUAL CONSUMPTION FRAME TO CONSUMER’S DEMOGRAPHIC FACTORS TO STUDY THEIR CHOCOLATE CONSUMPTION BEHAVIOUR JOURNAL ARTICLE published 2016 in ELK Asia Pacific Journal of Marketing and Retail Management |
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SOCIAL BOOKMARKING AND TAGGING TECHNIQUES FOR PERSONALIZED WEB SEARCH JOURNAL ARTICLE published 2014 in ELK Asia Pacific Journal of Marketing and Retail Management |
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A STUDY ON CORPORATE BRANDING AND BRAND PERFORMANCE JOURNAL ARTICLE published 2014 in ELK Asia Pacific Journal of Marketing and Retail Management |
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A STUDY ON INFORMATION DISTORTION IN A SUPPLY CHAIN JOURNAL ARTICLE published 2014 in ELK Asia Pacific Journal of Marketing and Retail Management |
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A STUDY ON THE IMPACT OF WIRELESS PRODUCT IDENTIFICATION IN SUPPLY CHAIN MANAGEMENT JOURNAL ARTICLE published 2014 in ELK Asia Pacific Journal of Marketing and Retail Management |
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BOOSTING SALES WITH RELATIONSHIP MARKETING: THE CASE OF INDIAN AGROCHEMICAL COMPANIES JOURNAL ARTICLE published 2015 in ELK Asia Pacific Journal of Marketing and Retail Management |
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CRITERIA FOR EVALUATION OF ALTERNATIVES IN ONLINE CONSUMER DECISION MAKING PROCESS JOURNAL ARTICLE published 30 December 2018 in ELK Asia Pacific Journal of Marketing and Retail Management |
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IMPACT OF BRANDING ON PURCHASE DECISION: WHY AGRO CHEMICAL FIRMS NEED TO BUILD BRAND LOYALTY AMONGST FARMERS JOURNAL ARTICLE published 2015 in ELK Asia Pacific Journal of Marketing and Retail Management |
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A STUDY ON REFERRAL MARKETING JOURNAL ARTICLE published 2014 in ELK Asia Pacific Journal of Marketing and Retail Management |
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Influence of Children on Family Buying Decisions: Moderating role of Demographic Factors JOURNAL ARTICLE published 2015 in ELK Asia Pacific Journal of Marketing and Retail Management |
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E- CAB HAILING: A STUDY ON CONSUMER BEHAVIOUR JOURNAL ARTICLE published 1 September 2018 in ELK Asia Pacific Journal of Marketing and Retail Management |