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Technological teaming as a marketing strategy JOURNAL ARTICLE published September 1997 in Industrial Marketing Management |
Indexes to volume 5 JOURNAL ARTICLE published December 1976 in Industrial Marketing Management |
Index JOURNAL ARTICLE published November 1999 in Industrial Marketing Management |
Improving industrial advertising copy JOURNAL ARTICLE published May 1986 in Industrial Marketing Management |
Technological change = Social change? JOURNAL ARTICLE published August 1973 in Industrial Marketing Management |
Editorial JOURNAL ARTICLE published January 1999 in Industrial Marketing Management |
Editorial Board JOURNAL ARTICLE published February 2020 in Industrial Marketing Management |
Editorial Board JOURNAL ARTICLE published February 1985 in Industrial Marketing Management |
What British distributors dislike about manufacturers JOURNAL ARTICLE published August 1987 in Industrial Marketing Management |
Editorial Board JOURNAL ARTICLE published May 2018 in Industrial Marketing Management |
The value of intelligence JOURNAL ARTICLE published June 1973 in Industrial Marketing Management |
The conduct of marketing audits: A critical review and commentary JOURNAL ARTICLE published January 1996 in Industrial Marketing Management |
New emphases in product planning and strategy development JOURNAL ARTICLE published January 1977 in Industrial Marketing Management |
The value of nonselling activities at international trade shows JOURNAL ARTICLE published January 1996 in Industrial Marketing Management |
Tripartite role of communications in channel relationships: Mitigating exchange hazards, reducing opportunism, and curtailing its ill effects on relationship performance JOURNAL ARTICLE published February 2020 in Industrial Marketing Management |
Guidelines for future research on KAM implementation JOURNAL ARTICLE published February 2015 in Industrial Marketing Management |
The difficulties of evaluating sales training JOURNAL ARTICLE published April 2002 in Industrial Marketing Management |
Brands: Just for consumers? Introduction to the special issue on B2B branding JOURNAL ARTICLE published October 2011 in Industrial Marketing Management |
Editorial Board JOURNAL ARTICLE published January 2005 in Industrial Marketing Management |
Improving marketing with DRP JOURNAL ARTICLE published November 1988 in Industrial Marketing Management |