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Marketing management in multinational firms—the consumer packaged goods industry

JOURNAL ARTICLE published August 1978 in Industrial Marketing Management

Authors: Andrew C. Gross

Strategic decisions for American and European industrial marketers in a unified European market

JOURNAL ARTICLE published March 1995 in Industrial Marketing Management

Authors: Massoud M. Saghafi | Donald Sciglimpaglia | Barbara E. Withers

How to get started as a manufactures' representative

JOURNAL ARTICLE published July 1982 in Industrial Marketing Management

Authors: Harry M. St. John

From the Editor

JOURNAL ARTICLE published February 2003 in Industrial Marketing Management

Authors: Peter LaPlaca

Editorial Board

JOURNAL ARTICLE published November 2003 in Industrial Marketing Management

Letter from the Editor

JOURNAL ARTICLE published July 2003 in Industrial Marketing Management

Authors: Peter J. LaPlaca

The senior marketing executive in South African industrial companies

JOURNAL ARTICLE published May 1984 in Industrial Marketing Management

Authors: Russell Abratt

Countertrade practices in Korea

JOURNAL ARTICLE published July 1994 in Industrial Marketing Management

Authors: Aspy P. Palia | Heon Deok Yoon

Editorials

JOURNAL ARTICLE published June 1975 in Industrial Marketing Management

Strategic Market Position and R&D Capability in Global Manufacturing Industries

JOURNAL ARTICLE published November 2000 in Industrial Marketing Management

Authors: Bryan A Lukas | Simon J Bell

Editorial Board

JOURNAL ARTICLE published July 2023 in Industrial Marketing Management

From catalog to Web: B2B multi-channel marketing strategy

JOURNAL ARTICLE published January 2007 in Industrial Marketing Management

Authors: Bill Merrilees | Tino Fenech

Going the extra mile

JOURNAL ARTICLE published October 2002 in Industrial Marketing Management

Authors: Alan J. Dubinsky | Steven J. Skinner

JOURNAL ARTICLE published February 2007 in Industrial Marketing Management

The CAN-SPAM Act: New rules for sending commercial e-mail messages and implications for the sales force

JOURNAL ARTICLE published May 2005 in Industrial Marketing Management

Authors: Irvine Clarke | Theresa B. Flaherty | Michael T. Zugelder

Developing and using a data base marketing system

JOURNAL ARTICLE published November 1989 in Industrial Marketing Management

Authors: Lindsay Meredith

Metadevelopment: Beyond the bottom line in corporate growth

JOURNAL ARTICLE published October 1978 in Industrial Marketing Management

Authors: Robert K. Mueller

Letters and opinions

JOURNAL ARTICLE published January 1972 in Industrial Marketing Management

Purchasing's role across the product life cycle

JOURNAL ARTICLE published June 1978 in Industrial Marketing Management

Authors: Harold W. Fox | David R. Rink

The elements of export practice

JOURNAL ARTICLE published April 1981 in Industrial Marketing Management

Authors: Kevin F. McCrohan