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Why We Need More Replication Studies To Keep Empirical Knowledge in Check JOURNAL ARTICLE published March 2018 in Journal of Advertising Research |
From Silos to Synergy JOURNAL ARTICLE published March 2011 in Journal of Advertising Research |
Damage Control JOURNAL ARTICLE published June 2011 in Journal of Advertising Research |
Practitioner Views of Comparative Advertising JOURNAL ARTICLE published September 2013 in Journal of Advertising Research |
Advertisements Just Aren't Advertisements Anymore JOURNAL ARTICLE published March 2014 in Journal of Advertising Research |
The Naked Truth JOURNAL ARTICLE published June 2011 in Journal of Advertising Research |
Keeping Score JOURNAL ARTICLE published March 2012 in Journal of Advertising Research |
Editorial: Simplicity from Complexity JOURNAL ARTICLE published September 2007 in Journal of Advertising Research |
Cross-Platform Advertising: Current Practices and Issues for the Future JOURNAL ARTICLE published December 2015 in Journal of Advertising Research |
Today's Advertising Laws: Will They Survive the Digital Revolution? JOURNAL ARTICLE published June 2009 in Journal of Advertising Research |
Management Slant JOURNAL ARTICLE published June 2004 in Journal of Advertising Research |
Recall Effect of Short Message Service as a Complementary Marketing Communications Instrument JOURNAL ARTICLE published June 2006 in Journal of Advertising Research |
The Secret Sauce for Super Bowl Advertising JOURNAL ARTICLE published June 2013 in Journal of Advertising Research |
Biometrics and Multi-Platform Messaging JOURNAL ARTICLE published September 2010 in Journal of Advertising Research |
Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success? JOURNAL ARTICLE published March 2004 in Journal of Advertising Research |
The Value of Listening JOURNAL ARTICLE published March 2010 in Journal of Advertising Research |
Media: No Longer the Caboose JOURNAL ARTICLE published March 2010 in Journal of Advertising Research |
Marketers Who Measure the Wrong Thing Get Faulty Answers JOURNAL ARTICLE published December 2006 in Journal of Advertising Research |
Exposure to Paid Advertising and Returning a Census Form JOURNAL ARTICLE published January 2000 in Journal of Advertising Research |
Masters of Insight: Marketing Art Meets Marketing Science JOURNAL ARTICLE published September 2015 in Journal of Advertising Research |