Today's Advertising Laws: Will They Survive the Digital Revolution?

JOURNAL ARTICLE published June 2009 in Journal of Advertising Research

Authors: Byron Sharp | Yoram (Jerry) Wind

Management Slant

JOURNAL ARTICLE published June 2004 in Journal of Advertising Research

Recall Effect of Short Message Service as a Complementary Marketing Communications Instrument

JOURNAL ARTICLE published June 2006 in Journal of Advertising Research

Authors: Joost Wouters | Martin Wetzels

The Total Long-Term Sales Effects of Advertising: Lessons from Single Source

JOURNAL ARTICLE published June 2009 in Journal of Advertising Research

Authors: Kate Newstead | Jennifer Taylor | Rachel Kennedy | Byron Sharp

The Secret Sauce for Super Bowl Advertising

JOURNAL ARTICLE published June 2013 in Journal of Advertising Research

Authors: Jin-Woo Kim | Traci H. Freling | Douglas B. Grisaffe

Television: Back to the Future

JOURNAL ARTICLE published June 2009 in Journal of Advertising Research

Authors: Byron Sharp | Virginia Beal | Martin Collins

Biometrics and Multi-Platform Messaging

JOURNAL ARTICLE published September 2010 in Journal of Advertising Research

Authors: Theresa Treutler | Brian Levine | Carl D. Marci

The Advertising Magnifier Effect: An MTV Study

JOURNAL ARTICLE published December 2006 in Journal of Advertising Research

Authors: Todd Cunningham | Amy Shea Hall | Charles Young

Measuring Facebook's Impact on Marketing

JOURNAL ARTICLE published September 2012 in Journal of Advertising Research

Authors: Pat LaPointe

“Does Anyone Really Know If Online Ad Campaigns Are Working?”

JOURNAL ARTICLE published December 2010 in Journal of Advertising Research

Authors: Paul J. Lavrakas | Sherrill Mane | Joe Laszlo

Keeping Score

JOURNAL ARTICLE published March 2012 in Journal of Advertising Research

Authors: Geoffrey Precourt

Editorial: Simplicity from Complexity

JOURNAL ARTICLE published September 2007 in Journal of Advertising Research

Authors: Marissa Sison

Cross-Platform Advertising: Current Practices and Issues for the Future

JOURNAL ARTICLE published December 2015 in Journal of Advertising Research

Authors: Peter Neijens | Hilde Voorveld

Corporate Social Responsibility Communication Effects

JOURNAL ARTICLE published December 2017 in Journal of Advertising Research

Authors: Charlotte Lecuyer | Sonia Capelli | William Sabadie

Exposure to Paid Advertising and Returning a Census Form

JOURNAL ARTICLE published January 2000 in Journal of Advertising Research

Authors: Nancy Bates | Sara K. Buckley

Masters of Insight: Marketing Art Meets Marketing Science

JOURNAL ARTICLE published September 2015 in Journal of Advertising Research

Galvanizing Growth

JOURNAL ARTICLE published December 2014 in Journal of Advertising Research

When Are Photographs or Illustrations More Effective in Public Service Ads?

JOURNAL ARTICLE published March 2024 in Journal of Advertising Research

Authors: Rita Ngoc To

The Impact of Fusion Metaphors in Health Appeals on Consumer Attitudes

JOURNAL ARTICLE published March 2024 in Journal of Advertising Research

Authors: Olivia Petit | Tobias Otterbring

Exploring the Use of Advertising Agency Review Consultants

JOURNAL ARTICLE published January 2002 in Journal of Advertising Research

Authors: Fred K. Beard