Why We Need More Replication Studies To Keep Empirical Knowledge in Check

JOURNAL ARTICLE published March 2018 in Journal of Advertising Research

Authors: Marla B. Royne

From Silos to Synergy

JOURNAL ARTICLE published March 2011 in Journal of Advertising Research

Authors: Henry Assael

Damage Control

JOURNAL ARTICLE published June 2011 in Journal of Advertising Research

Authors: Katherine L. Twomey | John G. Knight | Lisa S. McNeill

Practitioner Views of Comparative Advertising

JOURNAL ARTICLE published September 2013 in Journal of Advertising Research

Authors: Fred K. Beard

Advertisements Just Aren't Advertisements Anymore

JOURNAL ARTICLE published March 2014 in Journal of Advertising Research

Authors: Colin Campbell | Justin Cohen | Junzhao Ma

The Naked Truth

JOURNAL ARTICLE published June 2011 in Journal of Advertising Research

Authors: Tom Reichert | Michael S. LaTour | John B. Ford

Keeping Score

JOURNAL ARTICLE published March 2012 in Journal of Advertising Research

Authors: Geoffrey Precourt

Editorial: Simplicity from Complexity

JOURNAL ARTICLE published September 2007 in Journal of Advertising Research

Authors: Marissa Sison

Cross-Platform Advertising: Current Practices and Issues for the Future

JOURNAL ARTICLE published December 2015 in Journal of Advertising Research

Authors: Peter Neijens | Hilde Voorveld

Today's Advertising Laws: Will They Survive the Digital Revolution?

JOURNAL ARTICLE published June 2009 in Journal of Advertising Research

Authors: Byron Sharp | Yoram (Jerry) Wind

Management Slant

JOURNAL ARTICLE published June 2004 in Journal of Advertising Research

Recall Effect of Short Message Service as a Complementary Marketing Communications Instrument

JOURNAL ARTICLE published June 2006 in Journal of Advertising Research

Authors: Joost Wouters | Martin Wetzels

The Secret Sauce for Super Bowl Advertising

JOURNAL ARTICLE published June 2013 in Journal of Advertising Research

Authors: Jin-Woo Kim | Traci H. Freling | Douglas B. Grisaffe

Biometrics and Multi-Platform Messaging

JOURNAL ARTICLE published September 2010 in Journal of Advertising Research

Authors: Theresa Treutler | Brian Levine | Carl D. Marci

Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success?

JOURNAL ARTICLE published March 2004 in Journal of Advertising Research

Authors: WILLIAM N. SWAIN

The Value of Listening

JOURNAL ARTICLE published March 2010 in Journal of Advertising Research

Authors: David Wiesenfeld | Kristin Bush | Ronjan Sikdar

Media: No Longer the Caboose

JOURNAL ARTICLE published March 2010 in Journal of Advertising Research

Authors: Joel Rubinson

Marketers Who Measure the Wrong Thing Get Faulty Answers

JOURNAL ARTICLE published December 2006 in Journal of Advertising Research

Authors: Rex Briggs

Exposure to Paid Advertising and Returning a Census Form

JOURNAL ARTICLE published January 2000 in Journal of Advertising Research

Authors: Nancy Bates | Sara K. Buckley

Masters of Insight: Marketing Art Meets Marketing Science

JOURNAL ARTICLE published September 2015 in Journal of Advertising Research