Power and Channel Conflicts in Shopping Center Development

JOURNAL ARTICLE published April 1975 in Journal of Marketing

Authors: Joseph Barry Mason

Book Review: Present State of the Art …: Pretesting Advertising

JOURNAL ARTICLE published July 1964 in Journal of Marketing

Authors: Stanley L. Payne | Donald A. Chase

Book Review: Narrative Analysis

JOURNAL ARTICLE published July 1995 in Journal of Marketing

Authors: George M. Zinkhan | Denise E. Delorme

Classification in the Food Brokerage Field

JOURNAL ARTICLE published October 1957 in Journal of Marketing

Authors: Benedict S. Alper

Book Review: Changed tn more than Title …

JOURNAL ARTICLE published July 1967 in Journal of Marketing

Authors: John R. Davidson

Book Review: For God, Country and Coca-Cola—The Unauthorized History of the Great American Soft Drink and the Company that Makes It

JOURNAL ARTICLE published October 1994 in Journal of Marketing

Authors: George M. Zinkhan | Kim B. Rotzoll

Book Review: Practical Distribution Cost Analysis

JOURNAL ARTICLE published April 1955 in Journal of Marketing

Authors: Ralph F. Breyer

Output and Productivity in the Electric and Gas Utilities, 1899-1942

JOURNAL ARTICLE published July 1947 in Journal of Marketing

Authors: Robert S. Stainton | Jacob Martin Gould

Book Review: National Self-Sufficiency

JOURNAL ARTICLE published October 1939 in Journal of Marketing

Authors: Melvin Anshen

Book Review: The Farmer in the Second World War

JOURNAL ARTICLE published April 1948 in Journal of Marketing

Authors: R. J. Mutti

Book Review: Systems Analysis for Effective Administration

JOURNAL ARTICLE published January 1952 in Journal of Marketing

Authors: Charles J. Dirksen | Kenneth D. Hutchinson

Books Received

JOURNAL ARTICLE published April 1942 in Journal of Marketing

A Study of Retail Trade Areas in East Central Illinois

JOURNAL ARTICLE published July 1944 in Journal of Marketing

Authors: H. A. Baker | P. D. Converse

Leaders in Marketing

JOURNAL ARTICLE published April 1962 in Journal of Marketing

Authors: James Playsted Wood | Raymond Rubicam

“Motivation Analysis in Market Research”—A Criticism

JOURNAL ARTICLE published April 1949 in Journal of Marketing

Authors: Lazare Teper

Book Review: Sales Management: Planning, Accomplishment and Evaluation

JOURNAL ARTICLE published October 1972 in Journal of Marketing

Authors: John R. Thompson

Book Review: Problems in Sales Management

JOURNAL ARTICLE published July 1940 in Journal of Marketing

Authors: D. M. Phelps

Marketing Research: A Short Course for Professionals

JOURNAL ARTICLE published April 1977 in Journal of Marketing

Authors: Neil M. Ford | Bertram Schoner | Kenneth P. Uhl

War and Post-war Planning: Introduction

JOURNAL ARTICLE published April 1943 in Journal of Marketing

Authors: Ross M. Cunningham

Book Review: Lettering. The History and Technique of Lettering and Design

JOURNAL ARTICLE published April 1951 in Journal of Marketing

Authors: Richard D. Millican