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Not Oversimplified

JOURNAL ARTICLE published January 1965 in Journal of Marketing

Authors: Francis A. Babione | H. C. Barksdale

The Economic Implications of Consumer Plant and Equipment

JOURNAL ARTICLE published July 1945 in Journal of Marketing

Authors: H. W. Huegy | Reavis Cox | Ralph F. Breyer

Marketing Abstracts

JOURNAL ARTICLE published October 1966 in Journal of Marketing

Marketing Abstracts

JOURNAL ARTICLE published April 1977 in Journal of Marketing

Authors: Walter Gross | James U. Mcneal | John E. Mertes | Camille A. Dubose

Book Review: Marketing: Concepts and Strategy

JOURNAL ARTICLE published October 1972 in Journal of Marketing

Authors: Eugene M. Johnson

Reasonable vs. Unreasonable

JOURNAL ARTICLE published July 1978 in Journal of Marketing

Authors: Ronald L. Haas

Beginning Again: Change and Renewal in Intellectual Communities

JOURNAL ARTICLE published October 1999 in Journal of Marketing

Authors: David W. Stewart

From the Editor

JOURNAL ARTICLE published July 1988 in Journal of Marketing

Authors: Roger A. Kerin

Fitting Branch Locations, Performance Standards, and Marketing Strategies to Local Conditions

JOURNAL ARTICLE published January 1974 in Journal of Marketing

Authors: C. Joseph Clawson

Leased Departments as a Major Force in the Growth of Discount Store Retailing

JOURNAL ARTICLE published January 1970 in Journal of Marketing

Authors: William R. Davidson | Alton F. Doody | James R. Lowry

Book Review: Comics

JOURNAL ARTICLE published July 1938 in Journal of Marketing

Principles of Pharmaceutical Marketing

JOURNAL ARTICLE published April 1976 in Journal of Marketing

Authors: David J. Nolan | Mickey C. Smith

Still Fills the Bill

JOURNAL ARTICLE published October 1966 in Journal of Marketing

Authors: John S. Wright | Carlton A. Pederson | Milburn D. Wright

Motivation Analysis in Market Research

JOURNAL ARTICLE published October 1948 in Journal of Marketing

Authors: Fred T. Schreier | Albert J. Wood

Exchange by Private Treaty

JOURNAL ARTICLE published July 1976 in Journal of Marketing

Authors: Walter B. Wentz | Ralph Cassady

Marketing Research in Progress

JOURNAL ARTICLE published October 1940 in Journal of Marketing

Authors: J. Harold Stehman

Farmers' Selection of Farm Machinery Dealers

JOURNAL ARTICLE published April 1957 in Journal of Marketing

Authors: R. L. Kohls | R. L. Stucky | J. I. Gifford

Selling: A Job That's Always Open

JOURNAL ARTICLE published January 1942 in Journal of Marketing

Authors: P. D. Converse | Frances Maule

Cases in Marketing Management

JOURNAL ARTICLE published October 1976 in Journal of Marketing

Authors: A. J. Faria | Dale L. Varble

Market Driven Management

JOURNAL ARTICLE published April 1990 in Journal of Marketing

Authors: A. Coskun Samli | B. Charles Ames | James D. Hlavacek