Market Risk. An Analytical Framework

JOURNAL ARTICLE published April 1968 in Journal of Marketing

Authors: Mark R. Greene

JOURNAL ISSUE published January 2002 in Journal of Marketing

Legal Developments in Marketing

JOURNAL ARTICLE published 1980 in Journal of Marketing

A Low-Cost Method for Identifying TV Audiences

JOURNAL ARTICLE published April 1963 in Journal of Marketing

Authors: Laurence Roslow | Sydney Roslow

Book Review: Transition from Tradition …: Individual Freedom and the Economic Organization of Agriculture

JOURNAL ARTICLE published July 1966 in Journal of Marketing

Authors: C. Richard Creek

Book Review: Marketing Research

JOURNAL ARTICLE published January 1971 in Journal of Marketing

Authors: John J. Wheatley

Book Review: Surveys, Polls and Samples

JOURNAL ARTICLE published October 1950 in Journal of Marketing

Authors: Ernest S. Bradford

Productivity in Distribution

JOURNAL ARTICLE published January 1949 in Journal of Marketing

Authors: Roland S. Vaile

Commentary on "Marketing Education and Marketing Personnel as Research Areas"

JOURNAL ARTICLE published October 1967 in Journal of Marketing

Authors: Seymour Banks

Book Review: Approach to Latin American Markets

JOURNAL ARTICLE published July 1946 in Journal of Marketing

Authors: Elmore Petersen

Current Business Materials in the Teaching of Marketing

JOURNAL ARTICLE published October 1946 in Journal of Marketing

Authors: Alfred N. Watson

Book Review: Elements of Statistical Method

JOURNAL ARTICLE published October 1952 in Journal of Marketing

Authors: Richard D. Roberts

Book Review: Marketing Theory

JOURNAL ARTICLE published April 1966 in Journal of Marketing

Authors: Karl D. Reyer

Book Review: Public Policy

JOURNAL ARTICLE published July 1941 in Journal of Marketing

Authors: Reavis Cox

An Investigation on Complementary Relations between Fresh Fruits

JOURNAL ARTICLE published July 1941 in Journal of Marketing

Authors: Roland S. Vaile | Sidney Hoos

Book Review: The Consumer Interest, A Study in Consumer Economics

JOURNAL ARTICLE published January 1950 in Journal of Marketing

Authors: Bernard W. Dempsey

Marketing in the Age of Strict Liability

JOURNAL ARTICLE published January 1974 in Journal of Marketing

Authors: Lynn J. Loudenback | John W. Goebel

Book Review: Practices and Consequences …: Management of the Sales Force

JOURNAL ARTICLE published January 1965 in Journal of Marketing

Authors: Manley Howe Jones

Some Major Recent Market Changes

JOURNAL ARTICLE published January 1945 in Journal of Marketing

Authors: Everett R. Smith | Claire Himmel

Book Review: To Buy a Fat Pig …: To Market … to Market

JOURNAL ARTICLE published January 1968 in Journal of Marketing

Authors: Patrick J. Robinson | Bent Stidsen