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Showing results for ISSN matching 0022-2429

A Perfect Measurement of Advertising's Contribution to Marketing

JOURNAL ARTICLE published July 1966 in Journal of Marketing

Authors: James M. Wallace

https://doi.org/10.1177/002224296603000305 Actions

Effects of Injecting "Local Color" into Advertisements

JOURNAL ARTICLE published July 1958 in Journal of Marketing

Authors: Herbert Kay | Dan E. Clark Ii

https://doi.org/10.2307/1248018 Actions

Book Review: The Personal Equation … Managers-Personality & Performance

JOURNAL ARTICLE published October 1965 in Journal of Marketing

Authors: Robert N. Mcmurry

https://doi.org/10.1177/002224296502900417 Actions

Special Library Resources

JOURNAL ARTICLE published October 1942 in Journal of Marketing

Authors: Victor W. Bennett | Rose L. Vormelker

https://doi.org/10.2307/1246201 Actions

Barriers to World Trade

JOURNAL ARTICLE published October 1942 in Journal of Marketing

Authors: Edwin Wigglesworth | Margaret S. Gordon

https://doi.org/10.2307/1246194 Actions

Book Review: Consumer Cooperative Leadership

JOURNAL ARTICLE published January 1943 in Journal of Marketing

Authors: Arden B. Olsen

https://doi.org/10.1177/002224294300700318 Actions

Legal Developments in Marketing

JOURNAL ARTICLE published April 1971 in Journal of Marketing

https://doi.org/10.2307/1249921 Actions

Salesmanship Fundamentals

JOURNAL ARTICLE published October 1954 in Journal of Marketing

Authors: Ralph B. Thompson | John W. Ernest | George M. Duvall

https://doi.org/10.2307/1247741 Actions

Book Review: Business Forecasting Principles and Practices

JOURNAL ARTICLE published October 1952 in Journal of Marketing

Authors: Lincoln Clark

https://doi.org/10.1177/002224295201700221 Actions

Marketing Literature Review

JOURNAL ARTICLE published April 1988 in Journal of Marketing

Authors: Myron Leonard

https://doi.org/10.1177/002224298805200209 Actions

Consumer Behavior

JOURNAL ARTICLE published October 1971 in Journal of Marketing

Authors: B. H. Marcus | Thomas S. Robertson

https://doi.org/10.2307/1250466 Actions

Book Review: Accept this on Credit… Commercial Credit Insurance as a Management Tool

JOURNAL ARTICLE published January 1962 in Journal of Marketing

Authors: Robert H. Cole

https://doi.org/10.1177/002224296202600136 Actions

Legislative and Judicial Developments in Marketing

JOURNAL ARTICLE published July 1956 in Journal of Marketing

https://doi.org/10.2307/1247709 Actions

A.M.A. Notes

JOURNAL ARTICLE published July 1953 in Journal of Marketing

Authors: Ira D. Anderson

https://doi.org/10.1177/002224295301800111 Actions

Programming Business Computers

JOURNAL ARTICLE published July 1960 in Journal of Marketing

Authors: Kendall R. Wright | Daniel D. McCracken | Harold Weiss | Tsai-Hwa Lee

https://doi.org/10.2307/1249145 Actions

Consumer Market Data Handbook, 1936

JOURNAL ARTICLE published October 1936 in Journal of Marketing

Authors: Paul H. Nystrom | R. W. Dawson

https://doi.org/10.2307/1245175 Actions

Book Review: International Marketing Administration

JOURNAL ARTICLE published January 1971 in Journal of Marketing

Authors: Douglas Lamont

https://doi.org/10.1177/002224297103500120 Actions

Book Review: The Economics of Transportation

JOURNAL ARTICLE published January 1941 in Journal of Marketing

Authors: W. H. S. Stevens | George M. Saharov

https://doi.org/10.1177/002224294100500329 Actions

Learning to Write, Writing to Learn

JOURNAL ARTICLE published April 1998 in Journal of Marketing

Authors: Leonard L. Berry

https://doi.org/10.2307/1252165 Actions

A Leap into the Future of Industrial Marketing

JOURNAL ARTICLE published April 1966 in Journal of Marketing

Authors: Marshall C. Lewis

https://doi.org/10.2307/1249065 Actions
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