Installment Selling: A Critical View

JOURNAL ARTICLE published January 1939 in Journal of Marketing

Authors: Reavis Cox | Julian D. Weiss

[Operations Research or the Scientific Method]: Rejoinder

JOURNAL ARTICLE published October 1954 in Journal of Marketing

Authors: John F. Magee

Book Review: How to Run a Sales Meeting

JOURNAL ARTICLE published April 1945 in Journal of Marketing

Authors: Ross M. Trump

Book Review: Some Major Contributions in Product Management: A Comparative Review

JOURNAL ARTICLE published June 1981 in Journal of Marketing

Authors: John Myers | Vithala R. Rao

Book Review: Recent Price Control Laws

JOURNAL ARTICLE published January 1941 in Journal of Marketing

Authors: Charles M. Whitlo

JOURNAL ISSUE published July 2003 in Journal of Marketing

Reactions Guaranteed

JOURNAL ARTICLE published April 1964 in Journal of Marketing

Authors: John S. Wright | David Ogilvy

A Workbook for Retail Buying and Marketing

JOURNAL ARTICLE published July 1939 in Journal of Marketing

Authors: Lorenzo Alva McHenry | John W. Wingate | Elmer O. Schaller | Irving Goldenthal

Book Review: World Trade

JOURNAL ARTICLE published July 1939 in Journal of Marketing

Authors: S. G. Wennberg

Forthcoming Book Reviews

JOURNAL ARTICLE published April 1989 in Journal of Marketing

Book Review: Unemployment and the Multinationals: A Strategy for Technological Change in Latin America

JOURNAL ARTICLE published October 1977 in Journal of Marketing

Authors: Christopher M. Korth

Book Review: Programming Business Computers

JOURNAL ARTICLE published July 1960 in Journal of Marketing

Authors: Kendall R. Wright

Book Review: Business Letters that Click

JOURNAL ARTICLE published July 1949 in Journal of Marketing

Authors: Sylvia Emery

Marketing Articles in Review

JOURNAL ARTICLE published October 1959 in Journal of Marketing

Essentials of the Promotional Mix

JOURNAL ARTICLE published October 1971 in Journal of Marketing

Authors: Laurence P. Feldman | Harry Deane Wolfe | Dik Warren Twedt

Mitigation of Industry to South America

JOURNAL ARTICLE published July 1936 in Journal of Marketing

Authors: Paul H. Nystrom | D. M. Phelps

Online Infomediaries and Price Discrimination: Evidence from the Automotive Retailing Sector

JOURNAL ARTICLE published July 2007 in Journal of Marketing

Authors: Siva Viswanathan | Jason Kuruzovich | Sanjay Gosain | Ritu Agarwal

Using the Benefit Chain for Improved Strategy Formulation

JOURNAL ARTICLE published July 1975 in Journal of Marketing

Authors: Shirley Young | Barbara Feigin

The Product Life Cycle: Analysis and Applications Issues

JOURNAL ARTICLE published 1981 in Journal of Marketing

Authors: George S. Day

Is Market Share All That It's Cracked up to Be?

JOURNAL ARTICLE published 1985 in Journal of Marketing

Authors: Robert Jacobson | David A. Aaker