Consumer Preference Formation and Pioneering Advantage

JOURNAL ARTICLE published August 1989 in Journal of Marketing Research

Authors: Gregory S. Carpenter | Kent Nakamoto

Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns

JOURNAL ARTICLE published February 2007 in Journal of Marketing Research

Authors: Alina B Sorescu | Rajesh K Chandy | Jaideep C Prabhu

A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing

JOURNAL ARTICLE published November 1978 in Journal of Marketing Research

Authors: Jacob Jacoby | Robert W. Chestnut | William A. Fisher

Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness

JOURNAL ARTICLE published April 2017 in Journal of Marketing Research

Authors: Maarten J. Gijsenberg

Book Review: The Art of using Science in Marketing

JOURNAL ARTICLE published August 1976 in Journal of Marketing Research

Authors: Beverly A. Spikes

Book Review: Income Distribution in the United States

JOURNAL ARTICLE published November 1967 in Journal of Marketing Research

Authors: Lazare Teper

Editorial Board and Journal Information

JOURNAL ARTICLE published August 2005 in Journal of Marketing Research

Effect of Question Wording on Response Distribution

JOURNAL ARTICLE published August 1967 in Journal of Marketing Research

Authors: Marvin Belkin | Seymour Lieberman

Practical Techniques of Sales Forecasting

JOURNAL ARTICLE published August 1967 in Journal of Marketing Research

Authors: Albert G. Matamoros | Robert S. Reichard

The Research Interview: Uses and Approaches

JOURNAL ARTICLE published August 1986 in Journal of Marketing Research

Authors: Edward A. Blair | M. Brenner | J. Brown | D. Canter

Book Review: Response Latency: New Measure of Advertising

JOURNAL ARTICLE published May 1978 in Journal of Marketing Research

Authors: James E. Haefner

Probability Distributions

JOURNAL ARTICLE published November 1986 in Journal of Marketing Research

Authors: Kirk Steinhorst | V. Rothschild | N. Logothetis

Perceptions and Evaluation of the Role of the Corporate Marketing Research Department

JOURNAL ARTICLE published November 1969 in Journal of Marketing Research

Authors: James R. Krum

Journal of Marketing Research

JOURNAL ARTICLE published February 2008 in Journal of Marketing Research

Comments on "Fitting Parameters to Complex Models by Direct Search"

JOURNAL ARTICLE published November 1971 in Journal of Marketing Research

Authors: R. R. Meyer | M. H. Rothkopf

Books and Software Received

JOURNAL ARTICLE published August 1992 in Journal of Marketing Research

Converging Conflicting Research Findings: The Oregon Bottle Bill Case

JOURNAL ARTICLE published November 1980 in Journal of Marketing Research

Authors: Michael D. Geurts | Gloria E. Wheeler

Book Review: Analysis of Economic Time Series: A Synthesis

JOURNAL ARTICLE published November 1980 in Journal of Marketing Research

Authors: M. M. G. Fase

Book Review: Reseller Assortment Decision Criteria

JOURNAL ARTICLE published February 1989 in Journal of Marketing Research

Authors: George C. Hozier

Children's Television Advertising

JOURNAL ARTICLE published August 1978 in Journal of Marketing Research

Authors: Tom F. Badgett | Thomas E. Barry