Finding the Research Generalist: The Solution May Not Be Black or White but It Isn't Green Either

JOURNAL ARTICLE published November 1969 in Journal of Marketing Research

Authors: Lawrence H. Wortzel

The Analysis of Survey Data

JOURNAL ARTICLE published August 1978 in Journal of Marketing Research

Authors: Robert A. Hansen | C. A. O'Muircheartaigh | C. Payne

Editorial Board and Journal Information

JOURNAL ARTICLE published May 2005 in Journal of Marketing Research

Evaluation of Television Program Content for the Purpose of Promotional Segmentation

JOURNAL ARTICLE published November 1974 in Journal of Marketing Research

Authors: Dennis H. Gensch | B. Ranganathan

A Constructive Attempt to Overcome the Myths of Sales Force Management

JOURNAL ARTICLE published May 1975 in Journal of Marketing Research

Authors: Marvin A. Jolson | Derek A. Newton

Inadequate Solution

JOURNAL ARTICLE published February 1972 in Journal of Marketing Research

Authors: David A. Aaker | Bo W:son Schyberger

Repetitive Advertising in Newspapers, a Study of Two New Products

JOURNAL ARTICLE published November 1964 in Journal of Marketing Research

Authors: Joe Belden | John B. Stewart

Adaptive Behavior in Automobile Brand Choices: A Reply

JOURNAL ARTICLE published February 1970 in Journal of Marketing Research

Authors: Donald G. Morrison

Book Review: The Significance Test Controversy

JOURNAL ARTICLE published February 1972 in Journal of Marketing Research

Authors: Thomas T. Semon

Book Review: Systematic Fieldwork

JOURNAL ARTICLE published February 1988 in Journal of Marketing Research

Authors: Charles F. Keown

The Critical Partnership: Standards of Advertising Agency Selection and Performance

JOURNAL ARTICLE published August 1967 in Journal of Marketing Research

Authors: Dik Twedt | Mack Hanan

Books and Software Received

JOURNAL ARTICLE published May 1987 in Journal of Marketing Research

An Introduction to Bayesian Statistical Processes

JOURNAL ARTICLE published August 1969 in Journal of Marketing Research

Authors: Thomas T. Semon | Bruce W. Morgan | J. J. Martin | William R. King | William S. Peters | George W. Summers | Kyohei Sasaki

Book Review: Marketing Decision Making: A Model Building Approach

JOURNAL ARTICLE published August 1984 in Journal of Marketing Research

Authors: Charles B. Weinberg

Book Review: On Experimental Design: One in Historical and one in Critical Perspective

JOURNAL ARTICLE published August 1971 in Journal of Marketing Research

Authors: David A. Aaker

Journal of Marketing Research

JOURNAL ARTICLE published June 2009 in Journal of Marketing Research

Handbook of Marketing Scales, Multi-Item Measures for Marketing and Consumer Behavior Research

JOURNAL ARTICLE published November 1993 in Journal of Marketing Research

Authors: David W. Stewart | William O. Bearden | Richard G. Netemeyer | Mary F. Mobley | Gordon C. Bruner | Paul J. Hensel

Book Review: Site Evaluation and Location System

JOURNAL ARTICLE published August 1987 in Journal of Marketing Research

Authors: Dale D. Achabal

DESIGN-EASE, Version 1.1 (1986)

JOURNAL ARTICLE published May 1988 in Journal of Marketing Research

Authors: Raymond P. Fisk

The Evaluative Consequences of Experiencing Unexpected Favorable Events

JOURNAL ARTICLE published February 1990 in Journal of Marketing Research

Authors: Daniel J. Howard | Thomas E. Barry