Odour Preferences

JOURNAL ARTICLE published August 1968 in Journal of Marketing Research

Authors: Trygg Engen | R. W. Moncrieff

Book Review: Mathematics and Psychology

JOURNAL ARTICLE published May 1966 in Journal of Marketing Research

Authors: William S. Peters

Thinking about Answers: The Application of Cognitive Process to Survey Methodology

JOURNAL ARTICLE published August 1996 in Journal of Marketing Research

Authors: Gerald Aalbaum | Seymour Sudman | Norman M. Bradburn | Norbert Schwarz

Exploring Clinical Methods for Social Research

JOURNAL ARTICLE published November 1986 in Journal of Marketing Research

Authors: Lynn R. Kahle | David N. Berg | Kenwyn K. Smith

A Quantitative Review of Research Design Effects on Response Rates to Questionnaires

JOURNAL ARTICLE published February 1983 in Journal of Marketing Research

Authors: Julie Yu | Harris Cooper

Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies

JOURNAL ARTICLE published November 2001 in Journal of Marketing Research

Authors: Paul A. Bottomley | Stephen J.S. Holden

Intrachannel Conflict and Use of Power

JOURNAL ARTICLE published May 1978 in Journal of Marketing Research

Authors: Michael Etgar

Advertising and the S-Curve: A New Approach

JOURNAL ARTICLE published August 1979 in Journal of Marketing Research

Authors: J. K. Johansson

Environmental Determinants of Decision-Making Uncertainty in Marketing Channels

JOURNAL ARTICLE published February 1988 in Journal of Marketing Research

Authors: Ravi S. Achrol | Louis W. Stern

The Competitive Implications of Relevant-Set/Response Analysis

JOURNAL ARTICLE published November 1989 in Journal of Marketing Research

Authors: John R. Hauser | Birger Wernerfelt

Uniqueness Issues in the Decompositional Modeling of Multiattribute Overall Evaluations: An Information Integration Perspective

JOURNAL ARTICLE published February 1985 in Journal of Marketing Research

Authors: John G. Lynch

Controlling for Observed and Unobserved Managerial Skills in Determining First-Mover Market Share Advantages

JOURNAL ARTICLE published August 1996 in Journal of Marketing Research

Authors: B. P. S. Murthi | Kannan Srinivasan | Gurumurthy Kalyanaram

Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice

JOURNAL ARTICLE published May 1988 in Journal of Marketing Research

Authors: Gerard J. Tellis

Deliberate Product Definition: Customizing the Product Definition Process

JOURNAL ARTICLE published May 1997 in Journal of Marketing Research

Authors: G. Kalyanaram | V. Krishnan

Integrative Research in Marketing and Operations Management

JOURNAL ARTICLE published May 1996 in Journal of Marketing Research

Authors: Uday S. Karmarkar

Deliberate Product Definition: Customizing the Product Definition Process

JOURNAL ARTICLE published May 1997 in Journal of Marketing Research

Authors: G. Kalyanaram | V. Krishnan

Intrachannel Conflict and Use of Power

JOURNAL ARTICLE published May 1978 in Journal of Marketing Research

Authors: Michael Etgar

Supplier Selection in an International Environment: An Experimental Study

JOURNAL ARTICLE published February 1975 in Journal of Marketing Research

Authors: Hakan Hakansson | Bjorn Wootz

A Reassessment of the Effects of Personalization on Response Patterns in Mail Surveys

JOURNAL ARTICLE published February 1976 in Journal of Marketing Research

Authors: Frederick Wiseman

Some Alternatives to Linear Factor Analysis for Variable Grouping Applied to Buyer Behavior Variables

JOURNAL ARTICLE published May 1974 in Journal of Marketing Research

Authors: Donald R. Lehmann