A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste

JOURNAL ARTICLE published May 1978 in Journal of Marketing Research

Authors: C. Whan Park

Marketing New Industrial Products

JOURNAL ARTICLE published August 1977 in Journal of Marketing Research

Authors: Frederick E. Webster | Michael J. Baker

Selected Results from the 1972-73 Diary Surveys

JOURNAL ARTICLE published August 1977 in Journal of Marketing Research

Authors: T. C. Walsh

Book Review: Research Methods in Economics and Business

JOURNAL ARTICLE published August 1964 in Journal of Marketing Research

Authors: Harry V. Roberts

The New Geography of Consumer Spending, a Political Economy Approach

JOURNAL ARTICLE published May 1994 in Journal of Marketing Research

Authors: John Graham | Alan G. Hallsworth

Publications Received

JOURNAL ARTICLE published November 1976 in Journal of Marketing Research

New Section for JMR

JOURNAL ARTICLE published November 1967 in Journal of Marketing Research

Authors: Robert Ferber

Surveys by Telephone: A National Comparison with Personal Interviews

JOURNAL ARTICLE published November 1980 in Journal of Marketing Research

Authors: Frederick Wiseman | Robert M. Groves | Robert L. Kahn

Book Review: Consumer Demand in the United States 1929–1970

JOURNAL ARTICLE published May 1968 in Journal of Marketing Research

Authors: George Fisk

Problems in Marketing Research: In-Basket Simulation

JOURNAL ARTICLE published February 1965 in Journal of Marketing Research

Authors: Roy Ashmen | H. C. Barksdale

Computer Abstracts

JOURNAL ARTICLE published November 1983 in Journal of Marketing Research

Decision-Making Role and Information Processing

JOURNAL ARTICLE published November 1972 in Journal of Marketing Research

Authors: Michael B. Mazis

Concluding Comments on the Schwerin Analyses of Advertising Effectiveness

JOURNAL ARTICLE published November 1965 in Journal of Marketing Research

Authors: J. E. Fothergill | A. S. C. Ehrenberg

Book Review: Human Behavior: An Inventory of Scientific Findings

JOURNAL ARTICLE published November 1964 in Journal of Marketing Research

Authors: W. Phillips Davison

Book Review: The Role of Affect in Consumer Behavior: Emerging Theories and Applications

JOURNAL ARTICLE published February 1987 in Journal of Marketing Research

Authors: Carl Obermiller

A Theory of Market Segmentation

JOURNAL ARTICLE published November 1968 in Journal of Marketing Research

Authors: Henry J. Claycamp | William F. Massy

Do Digital Video Recorders Influence Sales?

JOURNAL ARTICLE published December 2010 in Journal of Marketing Research

Authors: Bart J. Bronnenberg | Jean-Pierre Dubé | Carl F. Mela

Consumers’ Attitudes toward Package Size and Price

JOURNAL ARTICLE published August 1972 in Journal of Marketing Research

Authors: C. W. J. Granger | A. Billson

The Quest for Content: How User-Generated Links can Facilitate Online Exploration

JOURNAL ARTICLE published August 2012 in Journal of Marketing Research

Authors: Jacob Goldenberg | Gal Oestreicher-Singer | Shachar Reichman

Market Segmentation: A Strategic Management Tool

JOURNAL ARTICLE published February 1971 in Journal of Marketing Research

Authors: Richard M. Johnson