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Agendas and Consumer Choice JOURNAL ARTICLE published August 1986 in Journal of Marketing Research |
Understanding Brand Competition Using Micro and Macro Scanner Data JOURNAL ARTICLE published May 1994 in Journal of Marketing Research |
Understanding Brand Competition Using Micro and Macro Scanner Data JOURNAL ARTICLE published May 1994 in Journal of Marketing Research |
Empirically Testing a Disaggregate Choice Model for Segments JOURNAL ARTICLE published November 1985 in Journal of Marketing Research |
Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population JOURNAL ARTICLE published May 1987 in Journal of Marketing Research |
Empirical Evidence Supporting the Use of Multiple Choice Models in Analyzing a Population JOURNAL ARTICLE published May 1987 in Journal of Marketing Research |
Advertising Wearout: An Experimental Analysis JOURNAL ARTICLE published November 1976 in Journal of Marketing Research |
Focus Groups: A Practical Guide for Applied Research JOURNAL ARTICLE published August 1989 in Journal of Marketing Research |
An Experiment in Delphi Estimation in Marketing Decision Making JOURNAL ARTICLE published November 1974 in Journal of Marketing Research |
Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level JOURNAL ARTICLE published December 2011 in Journal of Marketing Research |
How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments JOURNAL ARTICLE published May 1995 in Journal of Marketing Research |
Decision-Making: An Annotated Bibliography Supplement, 1958-1963 JOURNAL ARTICLE published February 1966 in Journal of Marketing Research |
Journal of Marketing Research JOURNAL ARTICLE published June 2008 in Journal of Marketing Research |
Heredity, Personality Traits, Product Attitude, and Product Consumption—An Exploratory Study JOURNAL ARTICLE published November 1973 in Journal of Marketing Research |
Sound Evidence, Dubious Conclusions JOURNAL ARTICLE published May 1975 in Journal of Marketing Research |
Book Review JOURNAL ARTICLE published May 2005 in Journal of Marketing Research |
Useful Insights into a Neglected Subject JOURNAL ARTICLE published May 1972 in Journal of Marketing Research |
EasyCaster JOURNAL ARTICLE published February 1987 in Journal of Marketing Research |
The Study of Society: A Unified Approach JOURNAL ARTICLE published August 1974 in Journal of Marketing Research |
Journal Of Marketing Research JOURNAL ARTICLE published June 2012 in Journal of Marketing Research |