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Consumer Preference Formation and Pioneering Advantage JOURNAL ARTICLE published August 1989 in Journal of Marketing Research |
Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns JOURNAL ARTICLE published February 2007 in Journal of Marketing Research |
A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing JOURNAL ARTICLE published November 1978 in Journal of Marketing Research |
Riding the Waves: Revealing the Impact of Intrayear Category Demand Cycles on Advertising and Pricing Effectiveness JOURNAL ARTICLE published April 2017 in Journal of Marketing Research |
Book Review: The Art of using Science in Marketing JOURNAL ARTICLE published August 1976 in Journal of Marketing Research |
Book Review: Income Distribution in the United States JOURNAL ARTICLE published November 1967 in Journal of Marketing Research |
Editorial Board and Journal Information JOURNAL ARTICLE published August 2005 in Journal of Marketing Research |
Effect of Question Wording on Response Distribution JOURNAL ARTICLE published August 1967 in Journal of Marketing Research |
Practical Techniques of Sales Forecasting JOURNAL ARTICLE published August 1967 in Journal of Marketing Research |
The Research Interview: Uses and Approaches JOURNAL ARTICLE published August 1986 in Journal of Marketing Research |
Book Review: Response Latency: New Measure of Advertising JOURNAL ARTICLE published May 1978 in Journal of Marketing Research |
Probability Distributions JOURNAL ARTICLE published November 1986 in Journal of Marketing Research |
Perceptions and Evaluation of the Role of the Corporate Marketing Research Department JOURNAL ARTICLE published November 1969 in Journal of Marketing Research |
Journal of Marketing Research JOURNAL ARTICLE published February 2008 in Journal of Marketing Research |
Comments on "Fitting Parameters to Complex Models by Direct Search" JOURNAL ARTICLE published November 1971 in Journal of Marketing Research |
Books and Software Received JOURNAL ARTICLE published August 1992 in Journal of Marketing Research |
Converging Conflicting Research Findings: The Oregon Bottle Bill Case JOURNAL ARTICLE published November 1980 in Journal of Marketing Research |
Book Review: Analysis of Economic Time Series: A Synthesis JOURNAL ARTICLE published November 1980 in Journal of Marketing Research |
Book Review: Reseller Assortment Decision Criteria JOURNAL ARTICLE published February 1989 in Journal of Marketing Research |
Children's Television Advertising JOURNAL ARTICLE published August 1978 in Journal of Marketing Research |