Children's Television Advertising

JOURNAL ARTICLE published August 1978 in Journal of Marketing Research

Authors: Tom F. Badgett | Thomas E. Barry

Book Review: Questions and Answers in Attitude Surveys

JOURNAL ARTICLE published November 1982 in Journal of Marketing Research

Authors: Gerald Albaum

Book Review: Some descriptive conclusions from a modest study

JOURNAL ARTICLE published November 1972 in Journal of Marketing Research

Authors: Hope Lunin Klapper

Mergers and Acquisitions: Planning and Action

JOURNAL ARTICLE published August 1964 in Journal of Marketing Research

Authors: J. O. Eastlack | Clarence E. Drayton | Craig Emerson | John D. Griswold | G. Richard Young

The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets

JOURNAL ARTICLE published May 1964 in Journal of Marketing Research

Authors: Keith Cox

Book Review: Permission Marketing: Turning Strangers into Friends, and Friends into Customers

JOURNAL ARTICLE published November 2000 in Journal of Marketing Research

Authors: Sandeep Krishnamurthy

Personality/Life Style and Television Viewing Behavior

JOURNAL ARTICLE published November 1975 in Journal of Marketing Research

Authors: Kathryn E. A. Villani

Book Review

JOURNAL ARTICLE published February 2002 in Journal of Marketing Research

Authors: Edward E. Rigdon

Attitude Theory and Decision Theory: Where Is the Common Ground?

JOURNAL ARTICLE published November 1975 in Journal of Marketing Research

Authors: William L. Etter

Journal of Marketing Research

JOURNAL ARTICLE published April 2011 in Journal of Marketing Research

The Perceived Effects of Piggyback Television Commercials

JOURNAL ARTICLE published November 1966 in Journal of Marketing Research

Authors: John A. Martilla | Donald L. Thompson

Book Review: Merchandising Decision Models for Department Stores

JOURNAL ARTICLE published February 1968 in Journal of Marketing Research

Authors: Frank Mayans

Effect of Participation in Marketing Research on Consumer Attitudes toward Research and Satisfaction with a Service

JOURNAL ARTICLE published August 1981 in Journal of Marketing Research

Authors: John E. Swan | I. Fredrick Trawick | Maxwell G. Carroll

Book Review: Contemporary Marketing Research

JOURNAL ARTICLE published August 1992 in Journal of Marketing Research

Authors: Bruce L. Stern

Marketing Research: Text and Cases

JOURNAL ARTICLE published November 1977 in Journal of Marketing Research

Authors: Dik Twedt | Harper W. Boyd | Ralph Westfall | Stanley F. Stasch

Book Review: Telephone Survey Methods: Sampling, Selection, and Supervision

JOURNAL ARTICLE published May 1988 in Journal of Marketing Research

Authors: Tyzoon T. Tyebjee

Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children

JOURNAL ARTICLE published August 1979 in Journal of Marketing Research

Authors: Joseph H. Miller | Paul Busch

Logit Modeling: Practical Applications

JOURNAL ARTICLE published August 1993 in Journal of Marketing Research

Authors: Pradeep K. Chintagunta | Alfred Demaris

Social Issues and Policy: Some Observations about Marketing Scholarship

JOURNAL ARTICLE published February 1978 in Journal of Marketing Research

Authors: Frederick D. Sturdivant

Marketing Decision Models

JOURNAL ARTICLE published November 1983 in Journal of Marketing Research

Authors: John M. McCann | Randall L. Schultz | Andris A. Zoltners