Book Review: Some descriptive conclusions from a modest study

JOURNAL ARTICLE published November 1972 in Journal of Marketing Research

Authors: Hope Lunin Klapper

Mergers and Acquisitions: Planning and Action

JOURNAL ARTICLE published August 1964 in Journal of Marketing Research

Authors: J. O. Eastlack | Clarence E. Drayton | Craig Emerson | John D. Griswold | G. Richard Young

The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants

JOURNAL ARTICLE published October 2016 in Journal of Marketing Research

Authors: Dan Horsky | Sharon Horsky | Robert Zeithammer

Multivariate Statistics: A Vector Space Approach

JOURNAL ARTICLE published May 1984 in Journal of Marketing Research

Authors: Thomas J. Page

Toward a Formal Theory of Transactions and Transvections

JOURNAL ARTICLE published May 1965 in Journal of Marketing Research

Authors: Wroe Alderson | Miles W. Martin

ADMOD: An Advertising Decision Model

JOURNAL ARTICLE published February 1975 in Journal of Marketing Research

Authors: David A. Aaker

Interviewer Bias Once More Revisited

JOURNAL ARTICLE published May 1970 in Journal of Marketing Research

Authors: Harper W. Boyd | Ralph Westfall

Measure Validation of Leisure Time Activities: Time Budgets and Psychographics

JOURNAL ARTICLE published February 1979 in Journal of Marketing Research

Authors: George J. Szybillo | Sharon Binstok | Lauranne Buchanan

Computer Models in Advertising Media Selection

JOURNAL ARTICLE published November 1968 in Journal of Marketing Research

Authors: Dennis H. Gensch

Systematic Paired Comparisons in Preference Analysis

JOURNAL ARTICLE published November 1965 in Journal of Marketing Research

Authors: Ralph L. Day

Error in Judgmental Sales Forecasts: Theory and Results

JOURNAL ARTICLE published February 1973 in Journal of Marketing Research

Authors: Richard Staelin | Ronald E. Turner

A Strategic Competitive Bidding Approach to Pricing Decisions for Petroleum Industry Drilling Contractors

JOURNAL ARTICLE published August 1975 in Journal of Marketing Research

Authors: James E. Reinmuth | Jim D. Barnes

A Decision Model in Consumer Pricing Research

JOURNAL ARTICLE published August 1972 in Journal of Marketing Research

Authors: Raymond F. Barker

Household Correlates of Purchase Price for Grocery Products

JOURNAL ARTICLE published February 1967 in Journal of Marketing Research

Authors: Ronald E. Frank | Paul E. Green | Harry F. Sieber

Concerning the Logical Consistency of Multivariate Market Share Models

JOURNAL ARTICLE published August 1973 in Journal of Marketing Research

Authors: Neil E. Beckwith

Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study

JOURNAL ARTICLE published November 1979 in Journal of Marketing Research

Authors: Hermann Simon

A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior

JOURNAL ARTICLE published August 2003 in Journal of Marketing Research

Authors: Chenting Su | Edward F. Fern | Keying Ye

Book Review: Permission Marketing: Turning Strangers into Friends, and Friends into Customers

JOURNAL ARTICLE published November 2000 in Journal of Marketing Research

Authors: Sandeep Krishnamurthy

Personality/Life Style and Television Viewing Behavior

JOURNAL ARTICLE published November 1975 in Journal of Marketing Research

Authors: Kathryn E. A. Villani

Book Review

JOURNAL ARTICLE published February 2002 in Journal of Marketing Research

Authors: Edward E. Rigdon