Attitude Theory and Decision Theory: Where Is the Common Ground?

JOURNAL ARTICLE published November 1975 in Journal of Marketing Research

Authors: William L. Etter

Journal of Marketing Research

JOURNAL ARTICLE published April 2011 in Journal of Marketing Research

The Perceived Effects of Piggyback Television Commercials

JOURNAL ARTICLE published November 1966 in Journal of Marketing Research

Authors: John A. Martilla | Donald L. Thompson

Book Review: Merchandising Decision Models for Department Stores

JOURNAL ARTICLE published February 1968 in Journal of Marketing Research

Authors: Frank Mayans

Effect of Participation in Marketing Research on Consumer Attitudes toward Research and Satisfaction with a Service

JOURNAL ARTICLE published August 1981 in Journal of Marketing Research

Authors: John E. Swan | I. Fredrick Trawick | Maxwell G. Carroll

Book Review: Contemporary Marketing Research

JOURNAL ARTICLE published August 1992 in Journal of Marketing Research

Authors: Bruce L. Stern

Marketing Research: Text and Cases

JOURNAL ARTICLE published November 1977 in Journal of Marketing Research

Authors: Dik Twedt | Harper W. Boyd | Ralph Westfall | Stanley F. Stasch

Book Review: Telephone Survey Methods: Sampling, Selection, and Supervision

JOURNAL ARTICLE published May 1988 in Journal of Marketing Research

Authors: Tyzoon T. Tyebjee

Host Selling vs. Premium TV Commercials: An Experimental Evaluation of Their Influence on Children

JOURNAL ARTICLE published August 1979 in Journal of Marketing Research

Authors: Joseph H. Miller | Paul Busch

Logit Modeling: Practical Applications

JOURNAL ARTICLE published August 1993 in Journal of Marketing Research

Authors: Pradeep K. Chintagunta | Alfred Demaris

Social Issues and Policy: Some Observations about Marketing Scholarship

JOURNAL ARTICLE published February 1978 in Journal of Marketing Research

Authors: Frederick D. Sturdivant

Marketing Decision Models

JOURNAL ARTICLE published November 1983 in Journal of Marketing Research

Authors: John M. McCann | Randall L. Schultz | Andris A. Zoltners

Finding the Research Generalist: The Solution May Not Be Black or White but It Isn't Green Either

JOURNAL ARTICLE published November 1969 in Journal of Marketing Research

Authors: Lawrence H. Wortzel

The Analysis of Survey Data

JOURNAL ARTICLE published August 1978 in Journal of Marketing Research

Authors: Robert A. Hansen | C. A. O'Muircheartaigh | C. Payne

Editorial Board and Journal Information

JOURNAL ARTICLE published May 2005 in Journal of Marketing Research

Evaluation of Television Program Content for the Purpose of Promotional Segmentation

JOURNAL ARTICLE published November 1974 in Journal of Marketing Research

Authors: Dennis H. Gensch | B. Ranganathan

A Constructive Attempt to Overcome the Myths of Sales Force Management

JOURNAL ARTICLE published May 1975 in Journal of Marketing Research

Authors: Marvin A. Jolson | Derek A. Newton

Inadequate Solution

JOURNAL ARTICLE published February 1972 in Journal of Marketing Research

Authors: David A. Aaker | Bo W:son Schyberger

Repetitive Advertising in Newspapers, a Study of Two New Products

JOURNAL ARTICLE published November 1964 in Journal of Marketing Research

Authors: Joe Belden | John B. Stewart

Adaptive Behavior in Automobile Brand Choices: A Reply

JOURNAL ARTICLE published February 1970 in Journal of Marketing Research

Authors: Donald G. Morrison