Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms

JOURNAL ARTICLE published 18 April 2018 in Journal of Marketing Research

Authors: Daniel M. McCarthy | Peter S. Fader

Dissonance Reduction or Artifact? A Reply

JOURNAL ARTICLE published November 1971 in Journal of Marketing Research

Authors: Jagdish N. Sheth

Publications Received

JOURNAL ARTICLE published February 1965 in Journal of Marketing Research

Sensitivity, Reliability, and Consumer Taste Testing: Some "Rights" and "Wrongs"

JOURNAL ARTICLE published February 1969 in Journal of Marketing Research

Authors: Burns W. Roper

Telephone Survey Methods: Sampling, Selection, and Supervision

JOURNAL ARTICLE published May 1988 in Journal of Marketing Research

Authors: Tyzoon T. Tyebjee | Paul J. Lavrakas

Book Review: Research in Consumer Behavior

JOURNAL ARTICLE published August 1994 in Journal of Marketing Research

Authors: Peter L. Wright | James B. Wiley Wright | Meryl P. Gardner Wright | Anne T. Coughland Wright | Roy D. Howell Wright

Effect of Underreporting by Consumer Panels on Level of Trial and Repeat Purchasing of New Products

JOURNAL ARTICLE published February 1976 in Journal of Marketing Research

Authors: G. P. Hyett | J. R. McKenzie

An Uneven Collection, Deceptively Packaged

JOURNAL ARTICLE published February 1971 in Journal of Marketing Research

Authors: Thomas T. Semon | Norman L. Johnson | Harry Smith

Book Review: Shopping Behavior of Department Store Customers

JOURNAL ARTICLE published November 1965 in Journal of Marketing Research

Authors: Marvin J. Rothenberg

Journal of Marketing Research

JOURNAL ARTICLE published November 2011 in Journal of Marketing Research

A Behavioral Experiment in Sales Effort Allocation

JOURNAL ARTICLE published August 1966 in Journal of Marketing Research

Authors: Paul E. Green | Michael H. Halbert | Patrick J. Robinson

Book Review: Manual of Industrial Marketing Research

JOURNAL ARTICLE published August 1979 in Journal of Marketing Research

Authors: W. S. Penn

Books and Software Received

JOURNAL ARTICLE published May 1986 in Journal of Marketing Research

Developing Marketing Strategy through Multiple Regression

JOURNAL ARTICLE published August 1967 in Journal of Marketing Research

Authors: Edward D. Wirth

Book Review: On Becoming a Social Scientist: From Survey Research and Participant Observation to Experiential Analysis

JOURNAL ARTICLE published February 1981 in Journal of Marketing Research

Authors: Gerald Zaltman

An Approximate Log-Linear Model for Predicting Magazine Audiences

JOURNAL ARTICLE published November 1989 in Journal of Marketing Research

Authors: Peter J. Danaher

Restraints upon Retail Competition

JOURNAL ARTICLE published February 1966 in Journal of Marketing Research

Authors: William Applebaum | Stanley C. Hollander

Book Review: Physical Distribution Management: An Analytical Approach to Cost Cutting

JOURNAL ARTICLE published August 1978 in Journal of Marketing Research

Authors: J. Paul Dittmann

A Few Questions on Consumer Information Processing: Two Product Cases, Coffee and Toothpaste

JOURNAL ARTICLE published May 1978 in Journal of Marketing Research

Authors: C. Whan Park

Marketing New Industrial Products

JOURNAL ARTICLE published August 1977 in Journal of Marketing Research

Authors: Frederick E. Webster | Michael J. Baker