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Book Review: Some descriptive conclusions from a modest study JOURNAL ARTICLE published November 1972 in Journal of Marketing Research |
Mergers and Acquisitions: Planning and Action JOURNAL ARTICLE published August 1964 in Journal of Marketing Research |
The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants JOURNAL ARTICLE published October 2016 in Journal of Marketing Research |
Multivariate Statistics: A Vector Space Approach JOURNAL ARTICLE published May 1984 in Journal of Marketing Research |
Toward a Formal Theory of Transactions and Transvections JOURNAL ARTICLE published May 1965 in Journal of Marketing Research |
ADMOD: An Advertising Decision Model JOURNAL ARTICLE published February 1975 in Journal of Marketing Research |
Interviewer Bias Once More Revisited JOURNAL ARTICLE published May 1970 in Journal of Marketing Research |
Measure Validation of Leisure Time Activities: Time Budgets and Psychographics JOURNAL ARTICLE published February 1979 in Journal of Marketing Research |
Computer Models in Advertising Media Selection JOURNAL ARTICLE published November 1968 in Journal of Marketing Research |
Systematic Paired Comparisons in Preference Analysis JOURNAL ARTICLE published November 1965 in Journal of Marketing Research |
Error in Judgmental Sales Forecasts: Theory and Results JOURNAL ARTICLE published February 1973 in Journal of Marketing Research |
A Strategic Competitive Bidding Approach to Pricing Decisions for Petroleum Industry Drilling Contractors JOURNAL ARTICLE published August 1975 in Journal of Marketing Research |
A Decision Model in Consumer Pricing Research JOURNAL ARTICLE published August 1972 in Journal of Marketing Research |
Household Correlates of Purchase Price for Grocery Products JOURNAL ARTICLE published February 1967 in Journal of Marketing Research |
Concerning the Logical Consistency of Multivariate Market Share Models JOURNAL ARTICLE published August 1973 in Journal of Marketing Research |
Dynamics of Price Elasticity and Brand Life Cycles: An Empirical Study JOURNAL ARTICLE published November 1979 in Journal of Marketing Research |
A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior JOURNAL ARTICLE published August 2003 in Journal of Marketing Research |
Book Review: Permission Marketing: Turning Strangers into Friends, and Friends into Customers JOURNAL ARTICLE published November 2000 in Journal of Marketing Research |
Personality/Life Style and Television Viewing Behavior JOURNAL ARTICLE published November 1975 in Journal of Marketing Research |
Book Review JOURNAL ARTICLE published February 2002 in Journal of Marketing Research |