Brand Logo Placements in Violent Games

JOURNAL ARTICLE published October 2011 in Journal of Advertising

Authors: Eui Jun Jeong | Corey J. Bohil | Frank A. Biocca

Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects

JOURNAL ARTICLE published 26 May 2020 in Journal of Advertising

Authors: Lane Wakefield | Kirk Wakefield | Kevin Lane Keller

The Effects Of Program Involvement On Commercial Exposure And Recall In A Naturalistic Setting

JOURNAL ARTICLE published April 2007 in Journal of Advertising

Authors: Marjolein Moorman | Peter C. Neijens | Edith G. Smit

Replication in Advertising Research: 1977, 1978, 1979

JOURNAL ARTICLE published March 1981 in Journal of Advertising

Authors: Leonard N. Reid | Lawrence C. Soley | Roger D. Winner

The Moving Target: What Every Marketer Should Know about Women. Bartos, Rena. New York: The Free Press, 1982, 304 pp

JOURNAL ARTICLE published October 1983 in Journal of Advertising

Authors: Linda J. Shipley

Manuscript Submission Guidelines

JOURNAL ARTICLE published April 2012 in Journal of Advertising

Advertising the American Dream: Making Way for Modernity, 1920–1940. Marchand, Roland. Berkeley: University of California Press, 1985. 448 Pp. $35.00

JOURNAL ARTICLE published March 1987 in Journal of Advertising

Authors: Heather O'Keefe

Roads to Be Taken: The Intellectual Odyssey of Charles H. Sandage—by Charles H. Sandage, Center for the Study of Free Enterprise and Entrepreneurship, Graceland College Lamoni, Iowa, 1993. ISBN 0–9636457-0-6. $16 paperback $24 hardcover

JOURNAL ARTICLE published December 1993 in Journal of Advertising

Authors: John D. Leckenby

Farb, Peter.Word Play: What Happens When People Talk. New York, Alfred A. Knopf, 1974, 350 pp. $8.95

JOURNAL ARTICLE published June 1975 in Journal of Advertising

Organizational Buying and Advertising Agency-Client Relationships in China

JOURNAL ARTICLE published June 2001 in Journal of Advertising

Authors: Gerard Prendergast | Yizheng Shi | Douglas West

Television Programming and Its Influence on Viewers' Perceptions of Commercials: The Role of Program Arousal and Pleasantness

JOURNAL ARTICLE published December 1995 in Journal of Advertising

Authors: V. Carter Broach | Thomas J. Page | R. Dale Wilson

From the Editor

JOURNAL ARTICLE published April 2011 in Journal of Advertising

Authors: Wei-Na Lee

From the Editor

JOURNAL ARTICLE published March 1996 in Journal of Advertising

Authors: Les Carlson

Editorial

JOURNAL ARTICLE published December 1975 in Journal of Advertising

Authors: J. Thomas Russell

Marketing Ethics. Laczniak, Eugene R. and Patrick E. Murphy. Lexington, Massachusetts: Lexington Books (D.C. Heath and Company), 1985. 182 Pp. $19.00

JOURNAL ARTICLE published December 1987 in Journal of Advertising

Authors: Alan D. Fletcher

Ameircan Academy of Advertising

JOURNAL ARTICLE published March 1976 in Journal of Advertising

Blumenthal, L. Roy.The Practice of Public Relations(New York: The Macmillan Company, 1972)

JOURNAL ARTICLE published December 1974 in Journal of Advertising

Authors: Frazier Moore

Call for Submissions

JOURNAL ARTICLE published 17 December 2011 in Journal of Advertising

Broadcast Advertising. 2nd Ed. Zeigler, Sherilyn K. and Herbert H. Howard. Columbus, OH: Grid Publishing Inc., 1984, 391 pp

JOURNAL ARTICLE published October 1984 in Journal of Advertising

Authors: Robert L. King | William B. Goodrich

Whitney, Frederick C.,Mass Media and Mass Communications in Society. Dubuque, Iowa: Wm. C. Brown Company Publishers, 1975

JOURNAL ARTICLE published June 1976 in Journal of Advertising

Authors: Maurice I. Mandell