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Marketing and the Law JOURNAL ARTICLE published 1 April 2004 in Journal of the Academy of Marketing Science |
The status of the marketing concept in public recreation and park agencies JOURNAL ARTICLE published December 1981 in Journal of the Academy of Marketing Science |
The Old West Regional Commission international program: A biased evaluation JOURNAL ARTICLE published June 1983 in Journal of the Academy of Marketing Science |
An analysis of inter-unit control in channel systems JOURNAL ARTICLE published December 1974 in Journal of the Academy of Marketing Science |
Book reviews JOURNAL ARTICLE published September 1976 in Journal of the Academy of Marketing Science |
Marketing and the Law JOURNAL ARTICLE published 1 July 2000 in Journal of the Academy of Marketing Science |
Export Marketing for Finnish Enterprises JOURNAL ARTICLE published 1 May 1977 in Journal of the Academy of Marketing Science |
HMTS: Improving the quality of public service announcements through standardized pretesting JOURNAL ARTICLE published December 1981 in Journal of the Academy of Marketing Science |
Marketing and the Law JOURNAL ARTICLE published 1 April 1998 in Journal of the Academy of Marketing Science |
Sheth Foundation Award JOURNAL ARTICLE published 1 April 2004 in Journal of the Academy of Marketing Science |
A value exchange model for the channel of distribution: Implications for management and research JOURNAL ARTICLE published September 1985 in Journal of the Academy of Marketing Science |
A Comparison of Industrial Information Source Usage; Mexico Versus U. S JOURNAL ARTICLE published 1 May 1977 in Journal of the Academy of Marketing Science |
A Provider-Cost Patron-Effort Schema for Classifying Products JOURNAL ARTICLE published 1 December 1994 in Journal of the Academy of Marketing Science |
Book and Software Reviews JOURNAL ARTICLE published 1 June 1996 in Journal of the Academy of Marketing Science |
Reviews of Books JOURNAL ARTICLE published 1 April 2006 in Journal of the Academy of Marketing Science |
An empirical examination of the assumed job tenure-vocational maturity linkage in the industrial sales force JOURNAL ARTICLE published September 1984 in Journal of the Academy of Marketing Science |
Reviews of Books, Software, and Videos JOURNAL ARTICLE published 1 April 1998 in Journal of the Academy of Marketing Science |
Extending the Competitive Marketing Strategy Paradigm: The Role of Strategic Reference Points Theory JOURNAL ARTICLE published 1 October 1999 in Journal of the Academy of Marketing Science |
Perception of Marital Roles in Purchase Decision Processes: A Cross-Cultural Study JOURNAL ARTICLE published 1 March 1995 in Journal of the Academy of Marketing Science |
Brand warmth elicits feedback, not complaints JOURNAL ARTICLE published 1 March 2024 in Journal of the Academy of Marketing Science |