Strategy in Research Design and Hypothesis Testing

JOURNAL ARTICLE published 1 January 1974 in Journal of the Academy of Marketing Science

Authors: B.L. Myers | N.L. Enrick | A.J. Melcher

Measuring Bank Images: A Comparison of Two Approaches

JOURNAL ARTICLE published 1 January 1974 in Journal of the Academy of Marketing Science

Authors: L. A. Neidell | R. D. Teach

Changing Marketing Opportunities In Eastern Europe And The Soviet Union

JOURNAL ARTICLE published 1 June 1977 in Journal of the Academy of Marketing Science

Authors: G. Tesar

First Academy of Marketing Science Marketing Symposium and Honors Banquet

JOURNAL ARTICLE published 1 July 1976 in Journal of the Academy of Marketing Science

An Empirical Examination of the Dimensionality of Power in a Channel of Distribution

JOURNAL ARTICLE published 1 September 1977 in Journal of the Academy of Marketing Science

Authors: R. F. Lusch

Evaluating the Effects of Anonymous Respondents on Mail Survey Results

JOURNAL ARTICLE published 1 July 1976 in Journal of the Academy of Marketing Science

Authors: R. T. Hise | M. A. McGinnis

How Effective Are Public Policy Decisions? ... The Need for a General Evaluation Model

JOURNAL ARTICLE published 1 July 1976 in Journal of the Academy of Marketing Science

Authors: R. Anderson | R. E. Klippel

Consumer Motivation: A Developmental Self Concept Approach

JOURNAL ARTICLE published 1 July 1976 in Journal of the Academy of Marketing Science

Authors: T. V. O'Brien | H. T. Sanchez

Contractually Integrated Systems for the Marketing of Industrial Supplies

JOURNAL ARTICLE published 1 January 1974 in Journal of the Academy of Marketing Science

Authors: W. J. Hannaford

Population Density and Type of Purchase as Explanatory Variables in Consumer Information Search

JOURNAL ARTICLE published 1 September 1976 in Journal of the Academy of Marketing Science

Authors: K. J. Roering | C. E. Block

Corporate Ethics: Who Cares?

JOURNAL ARTICLE published 1 June 1977 in Journal of the Academy of Marketing Science

Authors: H. W. Berkman

Marketing Challenges to Monetary Inflation- A Trip in Forensic Economics

JOURNAL ARTICLE published 1 March 1973 in Journal of the Academy of Marketing Science

Authors: J. F. Bender

A Behavioral Science Approach to Effective Sales Presentations

JOURNAL ARTICLE published 1 January 1976 in Journal of the Academy of Marketing Science

Authors: T. T. Ivy | L. E. Boone

Mail and Telephone Shopping as a Function of Consumer Self-Confidence

JOURNAL ARTICLE published 1 September 1977 in Journal of the Academy of Marketing Science

Authors: J. Marc De Korte

The Role of Marketing in the Introduction of Technologically New Products: the Case of the Electric Car

JOURNAL ARTICLE published 1 January 1974 in Journal of the Academy of Marketing Science

Authors: G. Tesar | G. G. Udell | G.M. Naidu

Utilization of Graph Theory and Dynamic Programming as Substitutes for Decision Trees

JOURNAL ARTICLE published 1 September 1973 in Journal of the Academy of Marketing Science

Authors: R. H. Johnson | P. R. Winn

An Analysis of Inter-Unit Control in Channel Systems

JOURNAL ARTICLE published 1 January 1974 in Journal of the Academy of Marketing Science

Authors: R. W. Hansen | M. G. Harvey

Social Responsibility An Alternate Strategy of Marketing

JOURNAL ARTICLE published 1 January 1974 in Journal of the Academy of Marketing Science

Authors: P. K. Choudhury

An Investigation into Area Potential for Growth in Retail Sales

JOURNAL ARTICLE published 1 March 1975 in Journal of the Academy of Marketing Science

Authors: W. B. Weale | E. J. Nosari

Partner Interaction and Influence on Purchase Decision of Married, Engaged, and "Going Steady" Couples

JOURNAL ARTICLE published 1 September 1977 in Journal of the Academy of Marketing Science

Authors: D. W. Hendon | W. C. Hamilton