Use of Binary Attributes in the Multiplicative Competitive Interactive Choice Model

JOURNAL ARTICLE published December 1978 in Journal of Consumer Research

Authors: Vijay Mahajan | Arun K. Jain | Brian T. Ratchford

More on Multidimensional Quality: A Reply

JOURNAL ARTICLE published June 1986 in Journal of Consumer Research

Authors: Chr. Hjorth-Andersen

When Competitive Interference Can Be Beneficial

JOURNAL ARTICLE published September 2003 in Journal of Consumer Research

Authors: Robert D. Jewell | H. Rao Unnava

JOURNAL ISSUE published September 1986 in Journal of Consumer Research

An Interaction Model of Consumer Utility

JOURNAL ARTICLE published September 1975 in Journal of Consumer Research

Authors: Paul E. Green | Michael T. Devita

An Empirical Test of the Fishbein Behavioral Intention Model

JOURNAL ARTICLE published March 1975 in Journal of Consumer Research

Authors: David T. Wilson | H. Lee Mathews | James W. Harvey

A Conflict Resolution Choice Model

JOURNAL ARTICLE published September 1978 in Journal of Consumer Research

Authors: C. Whan Park

Some Effects of Differing Information Processing Strategies on Husband-Wife Joint Decisions

JOURNAL ARTICLE published September 1979 in Journal of Consumer Research

Authors: David J. Curry | Michael B. Menasco

Objective vs. Online Ratings: Are Low Correlations Unexpected and Does It Matter? A Commentary on de Langhe, Fernbach, and Lichtenstein

JOURNAL ARTICLE published 1 April 2016 in Journal of Consumer Research

Authors: Russell S. Winer | Peter S. Fader

Product-Level Choice: A Top-Down or Bottom-Up Process?

JOURNAL ARTICLE published December 1989 in Journal of Consumer Research

Authors: C. Whan Park | Daniel C. Smith

Dominance versus Prestige Hierarchies: How Social Hierarchy Base Shapes Conspicuous Consumption

JOURNAL ARTICLE published 15 January 2024 in Journal of Consumer Research

Authors: Perrine Desmichel | Derek D Rucker

Editors: Margaret C Campbell | Bernd H Schmitt | Brent McFerran

The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect

JOURNAL ARTICLE published June 1991 in Journal of Consumer Research

Authors: Rashi Glazer | Barbara E. Kahn | William L. Moore

On the Psychology of Scarcity: When Reminders of Resource Scarcity Promote Selfish (and Generous) Behavior

JOURNAL ARTICLE published 10 September 2015 in Journal of Consumer Research

Authors: Caroline Roux | Kelly Goldsmith | Andrea Bonezzi

Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference

JOURNAL ARTICLE published 27 December 2016 in Journal of Consumer Research

Authors: Echo Wen Wan | Rocky Peng Chen | Liyin Jin

Psychological Commitment and Its Effects on Post-Decision Evaluation and Preference Stability among Voters

JOURNAL ARTICLE published March 1983 in Journal of Consumer Research

Authors: Lawrence A. Crosby | James R. Taylor

Sociocognitive Analysis of Group Decision Making among Consumers

JOURNAL ARTICLE published December 1990 in Journal of Consumer Research

Authors: James C. Ward | Peter H. Reingen

Promotional Games Increase Consumer Conversion Rates and Spending

JOURNAL ARTICLE published 1 June 2020 in Journal of Consumer Research

Authors: Stefan J Hock | Rajesh Bagchi | Thomas M Anderson

Editors: J Jeffrey Inman | Peter R Darke

Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options

JOURNAL ARTICLE published April 2016 in Journal of Consumer Research

Authors: Leilei Gao | Yanjie Li | Robert S. Wyer

Consumption Vocabulary and Preference Formation

JOURNAL ARTICLE published September 1996 in Journal of Consumer Research

Authors: Patricia M. West | Christina L. Brown | Stephen J. Hoch

Industrial Organization and Consumer Satisfaction/Dissatisfaction

JOURNAL ARTICLE published March 1983 in Journal of Consumer Research

Authors: Claes Fornell | William T. Robinson