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Masthead

JOURNAL ARTICLE published October 2016 in Journal of Consumer Research

https://doi.org/10.1093/jcr/ucv073 Actions

JOURNAL ISSUE published March 1999 in Journal of Consumer Research

https://doi.org/10.1086/jcr.1999.25.issue-4 Actions

JCR Forthcoming Issue December 1983

JOURNAL ARTICLE published September 1983 in Journal of Consumer Research

https://doi.org/10.1093/jcr/10.2.backcover Actions

Editorial Review Board

JOURNAL ARTICLE published June 2012 in Journal of Consumer Research

https://doi.org/10.1086/666540 Actions

Award Announcement

JOURNAL ARTICLE published September 2000 in Journal of Consumer Research

https://doi.org/10.1086/314326 Actions

Masthead

JOURNAL ARTICLE published February 2012 in Journal of Consumer Research

https://doi.org/10.1086/664545 Actions

Retraction: Witnessing Moral Violations Increases Conformity in Consumption

JOURNAL ARTICLE published 1 December 2020 in Journal of Consumer Research

https://doi.org/10.1093/jcr/ucaa048 Actions

JCR Forthcoming Issue March 1980

JOURNAL ARTICLE published December 1979 in Journal of Consumer Research

https://doi.org/10.1093/jcr/6.3.backcover Actions

Creating Consumers in the 1930s: Irna Phillips and the Radio Soap Opera

JOURNAL ARTICLE published June 1995 in Journal of Consumer Research

Authors: Marilyn Lavin

https://doi.org/10.1086/209436 Actions

Choosing Multiple Items from a Product Class

JOURNAL ARTICLE published December 1979 in Journal of Consumer Research

Authors: Leigh McAlister

https://doi.org/10.1086/208763 Actions

Hiding in the Crowd: Secrecy Compels Consumer Conformity

JOURNAL ARTICLE published 5 April 2022 in Journal of Consumer Research

Research funded by Faculty Research (DB21A6) | Lam Woo Research Fund (871227) | Hong Kong Research Grants Council (PolyU (155032/18B)

Authors: Dongjin He | Yuwei Jiang | Gerald J Gorn

Editors: Eileen Fischer | Margaret C Campbell | L. J. Shrum

https://doi.org/10.1093/jcr/ucab036 Actions

A Word of Thanks

JOURNAL ARTICLE published March 2001 in Journal of Consumer Research

https://doi.org/10.1086/319627 Actions

Back Cover

JOURNAL ARTICLE published August 2016 in Journal of Consumer Research

https://doi.org/10.1093/jcr/ucv065 Actions

Masthead

JOURNAL ARTICLE published February 2013 in Journal of Consumer Research

https://doi.org/10.1086/669758 Actions

Front Cover

JOURNAL ARTICLE published August 2016 in Journal of Consumer Research

https://doi.org/10.1093/jcr/ucv066 Actions

Reference Prices and Deception in Newspaper Advertising

JOURNAL ARTICLE published March 1985 in Journal of Consumer Research

Authors: John Liefeld | Louise A. Heslop

https://doi.org/10.1086/209022 Actions

Memory-Based Product Judgments: Effects of Involvement at Encoding and Retrieval

JOURNAL ARTICLE published December 1994 in Journal of Consumer Research

Authors: Jong-Won Park | Manoj Hastak

https://doi.org/10.1086/209416 Actions

Another Look at the Impact of Information Presentation Format

JOURNAL ARTICLE published September 1985 in Journal of Consumer Research

Authors: Scott Painton | James W. Gentry

https://doi.org/10.1086/208512 Actions

Feature Complementarity and Assortment in Choice

JOURNAL ARTICLE published March 2005 in Journal of Consumer Research

Authors: Alexander Chernev

https://doi.org/10.1086/426608 Actions

Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions

JOURNAL ARTICLE published June 2004 in Journal of Consumer Research

Authors: Rohini Ahluwalia | Robert E. Burnkrant

https://doi.org/10.1086/383421 Actions
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