The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect

JOURNAL ARTICLE published June 1991 in Journal of Consumer Research

Authors: Rashi Glazer | Barbara E. Kahn | William L. Moore

The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects: Figure 1

JOURNAL ARTICLE published March 2003 in Journal of Consumer Research

Authors: Nathan Novemsky | Rebecca K. Ratner

The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique: Table 1

JOURNAL ARTICLE published October 2007 in Journal of Consumer Research

Authors: Frank R. Kardes | Bob M. Fennis | Edward R. Hirt | Zakary L. Tormala | Brian Bullington

The Sweet Escape: Effects of Mortality Salience on Consumption Quantities for High- and Low-Self-Esteem Consumers

JOURNAL ARTICLE published August 2008 in Journal of Consumer Research

Authors: Naomi Mandel | Dirk Smeesters

A Liberating-Engagement Theory of Consumer Fun

JOURNAL ARTICLE published 19 May 2022 in Journal of Consumer Research

Authors: Travis Tae Oh | Michel Tuan Pham

Editors: Linda L Price | Tandy Chalmers Thomas

Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes

JOURNAL ARTICLE published March 2000 in Journal of Consumer Research

Authors: Jennifer L. Aaker

The Development of Consumer-Based Consumption Constellations in Children

JOURNAL ARTICLE published February 2010 in Journal of Consumer Research

Authors: Lan Nguyen Chaplin | Tina M. Lowrey

Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions

JOURNAL ARTICLE published August 2007 in Journal of Consumer Research

Authors: Suresh Ramanathan | Patti Williams

More for the Many: The Influence of Entitativity on Charitable Giving

JOURNAL ARTICLE published 1 February 2013 in Journal of Consumer Research

Authors: Robert W. Smith | David Faro | Katherine A. Burson

A Tutorial in Consumer Research: Knowledge Creation and Knowledge Appreciation in Deductive-Conceptual Consumer Research

JOURNAL ARTICLE published 1 August 2016 in Journal of Consumer Research

Authors: Chris Janiszewski | Aparna A. Labroo | Derek D. Rucker

JOURNAL ISSUE published September 1987 in Journal of Consumer Research

From the Editor

JOURNAL ARTICLE published June 2005 in Journal of Consumer Research

Authors: Dawn Iacobucci

The Logic of Mere Exposure: A Reinterpretation of Anand, Holbrook, and Stephens (1988)

JOURNAL ARTICLE published September 1990 in Journal of Consumer Research

Authors: Timothy B. Heath

Predispositions Toward Generic Drug Acceptance

JOURNAL ARTICLE published June 1980 in Journal of Consumer Research

Authors: Zarrel V. Lambert | Paul L. Doering | Eric Goldstein | William C. McCormick

When Connection Turns to Anger: How Consumer–Brand Relationship and Crisis Type Moderate Language on Social Media

JOURNAL ARTICLE published 15 January 2024 in Journal of Consumer Research

Authors: Buffy Mosley | David A Schweidel | Kunpeng Zhang

Editors: J Jeffrey Inman | Andrew T Stephen | Andrew T Stephen

The One-Away Effect: The Pursuit of Mere Completion

JOURNAL ARTICLE published 15 January 2024 in Journal of Consumer Research

Authors: Bowen Ruan | Evan Polman | Robin J Tanner

Editors: Linda L Price | Bernd H Schmitt | Rebecca K Ratner

Toward Understanding Attitude Structure: A Study of the Complimentarity of Multi-Attribute Attitude Models

JOURNAL ARTICLE published September 1975 in Journal of Consumer Research

Authors: Albert V. Bruno | Albert R. Wildt

Spousal Conflict Arousal: Scale Development

JOURNAL ARTICLE published December 1984 in Journal of Consumer Research

Authors: Daniel Seymour | Greg Lessne

Societal Development and Family Purchasing Roles: A Cross-National Study

JOURNAL ARTICLE published March 1983 in Journal of Consumer Research

Authors: Robert T. Green | Jean-Paul Leonardi | Jean-Louis Chandon | Isabella C. M. Cunningham | Bronis Verhage | Alain Strazzieri

Apples, Oranges, and Erasers: The Effect of Considering Similar versus Dissimilar Alternatives on Purchase Decisions

JOURNAL ARTICLE published 1 December 2018 in Journal of Consumer Research

Authors: Elizabeth M S Friedman | Jennifer Savary | Ravi Dhar

Editors: Vicki Morwitz | Chris Janiszewski